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Cannes Daily Briefing: Data & Corporate Reputation Have Their Day
(MENAFN- PRovoke)
In the fourth (and final) of a series of daily briefings from this week's Cannes Lions International Festival of Creativity, Ketchum's chief data and strategy officer Mary Elizabeth Germaine and corporate reputation MD Tamara Norman, along with PRovoke Media founder Paul Holmes, discuss how data and corporate reputation emerged as a part of the conversation at this year's event.“All of the winning campaigns had a data-driven insight that set up the strategy for the big idea,” Germaine said.
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