Industry News In Brief (June 17, 2024)
Date
6/17/2024 3:13:34 AM
(MENAFN- PRovoke)
TORONTO - A new strategic communications and crisis management firm, Oyster Group, has launched with an eye on serving the next generation of C-suite leaders. Helmed by industry veterans Mike Van Soelen, Amanda Galbraith and James Sanders, Oyster Group's partners bring decades of experience in business, media, law and government. The firm will bring a distinct approach to supporting modern leaders, living in modern times by putting senior advisors shoulder-to-shoulder with C-suite clients, while leveraging the latest digital tools to shape narratives in an interconnected world. The firm's approach will also be guided by its commitment to honesty, discretion, and excellence.
NEW YORK - Avenue Z
has fully merged with and rebranded
Bevel, its recently acquired strategic communications firm. This combination of the two agencies is a strategic venture that operates across PR, marketing, media, and social commerce to drive influence across all digital channels.
Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The“Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions.
NEW YORK - KWT Global has launched a new offering, xVoice program, which delivers an executive communications strategy through persona mapping. The program
provides an actionable playbook to content and a cross-channel communications plan that delivers on business goals, helping executives reach their key stakeholders and drive measurable performance. KWT's xVoice offering considers an executive as both a person and a leader to uncover their unique persona and platform so their approach to content is authentic.
While the offering was previously only available to existing clients, now the program's proprietary process is available as a standalone service.
NEW YORK - Mower has launched a new training program to guide business leaders through challenging and polarizing times. Led by the agency's public relations & public affairs team,
Corporate Alignment: Mission, Vision and Values in the Culture Wars Era
is a one-day workshop designed to help clients utilize mission, vision and values statements as critical tools for navigating today's politically and socially charged world. Tailored for up to 20 executives, the workshop helps business leaders understand the issues at stake and recognize that mission, vision and values are not just feel-good platitudes, but crucial tools to ensure brand communications and corporate actions agree with public-facing initiatives that meet audience and stakeholder expectations.
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