Mexico To Spearhead North America's Keratin Market

(MENAFN- Straits Research) Keratin is a biochemical that is used in developing and producing personal care products, specifically for nails, skin, and hair. The rising of the salon care and cosmetic industry in Latin America accelerates the regional market growth. There are two types of keratin products available in the market, alpha-keratin products, and beta-keratin products. Alpha-keratin is a type of protein that is mostly used for hair, nails, and making skin soft and wrinkle-free. Beta–keratin provides vitamin A and is used for healthy skin and eyes. Keratin products are used in tissue culture and have several biomedical applications due to biocompatible and biodegradable nature.
Mexico is amongst the top ten markets in the world for cosmetics and personal care products. In Latin America, it is the second-largest market for beauty products. As per the Euromonitor 2017, the consumption of cosmetics in Mexico has grown consistently over the past one and a half decades, owing to the strengthening economy and availability of a variety of both domestic and imported brands.

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Mexico continues to lure massive multinational companies that have established both manufacturing and distribution facilities in-country and use Mexico as their distribution center for Latin America. As per Mexico's National Chamber of the Cosmetics Industry, in the year 2019, the number of Mexican personal care brands rose by three times since 2013.
Rising adoption of grooming products among men and the sudden popularity of beard has surged the demand for hair care products in the country. It represents 20% of the total personal care market. In the past few years, there has been a boom in barbershops and specialty stores that caters to products specifically developed for men and their hair care needs. Furthermore, hair extensions have set quite a trend among the consumers that now has access to both affordable low-quality synthetic options and high-end natural hair extensions, further driving the market growth.
Figure: Cosmetics and Personal Care Products Market in Mexico (USD Million)
Key Players

Keratin Express
Active Concepts LLC
Keraplast Technologies LLC
Making Cosmetics Inc.
Rejuvenol
Proteina
Roxlor Group
Akola Chemicals Limited
Parchem fine & specialty chemicals
Hefei TNJ Chemical Industry Co. Ltd
Greentech
BASF SE
Clariant International Ltd.

Keratin Market: Segmentation
By Type

Alpha-Keratin
Beta-Keratin

By Application

Hair Beauty Salon
Cosmetics
Medical
Feed and Food Industries

By Region
North America

The U.S.
Canada
Mexico

Europe

Germany
France
Italy
The U.K.
Spain
Russia
Poland
The Rest of Europe

Asia-Pacific

China
India
Japan
South Korea
Australia
Vietnam
Indonesia
Malaysia
Singapore
The Rest of APAC

Central and South America and the Caribbean

Brazil
Argentina
Colombia
The Rest of Central and South America and the Caribbean

The Middle East and Africa

Saudi Arabia
The UAE
Iran
Kuwait
Tanzania
South Africa
The Rest of MEA


" Crucial Insights The Report Provides:"
* Known and Unknown Adjacencies Influencing the Growth of Market
* Explorable Revenue Sources
* Customer Behaviour Analysis
* Target Partners
* Customized Geographical Data Based on Customers as well as Competitors
* Analysis of Market Size and CAGR between the Forecast Periods

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