“Azercell Telecom” LLC, Azerbaijan's leading mobile operator,announces the launch of the "The Way to Go” socialcampaign in collaboration with the Azerbaijan Judo Federation. Thisinitiative aims to deter teenagers and young people from drugaddiction by promoting a healthy lifestyle and encouragingparticipation in sports.

"The Way to Go” campaign goes beyond simplyraising awareness of drug addiction's dangers. It actively promotesa healthy lifestyle and fosters interest in judo, a disciplineknown for its emphasis on discipline, respect, and physicalfitness. Azercell is offering free judo training for one month toyoung people in regions with Judo Federation schools andbranches.

A powerful short film featuring renowned rap artist OrxanZeynalli serves as the campaign's centerpiece. Directed by EmilQuliyev, the film follows two childhood friends who choosedifferent paths, highlighting the consequences of negativechoices.

Posters carrying the campaign message will be displayed acrossthe city. These visuals will depict the contrasting realities ofdrug use and a healthy lifestyle with sports participation.

"The Way to Go” is the latest initiative withinAzercell Telecom's long-term collaboration with the Azerbaijan JudoFederation. Previous successful projects include the "White SuitsGirls Best" campaign, promoting sports and self-confidence amonggirls, and the "I Promise" campaign addressing the global issue ofbullying among youth and adolescents.

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