Saturday 22 February 2025 03:17 GMT

Nba Star Jalen Green Partners With Un/Dn Laqr For 'Stay True' Nail Polish Line


(MENAFN- online PR Media) Introducing the release of a new product line, the 'Stay True' set, with Houston Rockets player and UN/DN LAQR equity owner, Jalen Green.

Online PR News – 13-July-2023 – Los Angeles, CA – UN/DN LAQR, the genderless nail polish brand from Machine Gun Kelly and Unlisted Brand Lab, is excited to announce the release of its new product line, the 'Stay True' set, the first signature product developed in collaboration with Houston Rockets player Jalen Green. This unique partnership features three new and unique UN/DN LAQR colors and custom nail decals, specially created and curated by Green himself, now one of UN/DN LAQR's equity owners.

“This brand just gets me,” Jalen says about why he partnered with UN/DN LAQR, naming this drop 'Stay True' as a theme he has learned to live by. After facing backlash for wearing nail polish on the court as a male athlete,, Jalen has chosen to lean into what makes him happy, not allowing the opinions of others to affect how he expresses himself.“When I was in the G League, I was met with a lot of distractions: money, lifestyle changes, the spotlight. In order to stay centered, one of the things I was always saying was: 'Through it all, no matter what comes at you, no matter what obstacle, make sure you stay true to yourself.” Green continues,“It took me about a year in the NBA to feel comfortable with my swag and how I'm carrying myself, and partnering with UN/DN and launching this line is like me saying to everyone: 'this is who I am.'” Jalen has been a prominent figure in the basketball world since his early days, consistently standing out as one of the top players of his generation. Despite his young age, he has been under the spotlight for quite some time and has leaned into nail polish as a way to stand out and complete his look.“I started painting my nails going into the G League 3 or 4 years ago. It started with 1 nail, then 2, then I eventually did all 5.”

The concept behind 'Staying True' revolves around the importance of always being your authentic self. It's a testament to our ever-evolving nature, encouraging us to remain honest and grounded in who we are. This philosophy transcends the glitz and glamor, urging us not to let external influences or skeptics affect our game or our sense of self. Stay true to who you are and let your authentic self shine through.

Introducing the new 'Stay True' Set, featuring three new colors: NUDE ME, ICE MINT, and BLK NITE.

BLK NITE a holographic black polish, that captures the depth of the night sky. At first glance, it resembles a deep, dark chrome, but upon closer inspection or under daylight, it reveals a multitude of iridescent sparkles.

ICE MINT a delicate hue of (Jalen) green, inspired by a signature adidas shoe colorway that Jalen wore in games his senior year of high school. This polish pays homage to his affinity for the brand and introduces a fresh and vibrant expression of color to the UN/DN LAQR palette.

NUDE ME a classic nude polish skillfully pigmented with the perfect blend of brown and pink- anod to Jalen's mother's favorite color. This unique and sophisticated reinvention of the classic nude polish captures the approachability and aesthetic of Jalen on and off the court.

MSRP: Stay True Nail Set + Stickers $52

LAUNCH EVENT DETAILS:
– Meet & Greet with Jalen Green at Fred Segal, The District - Resort World, Las Vegas, NV. Thursday, July 13th, from 5 pm to 7 pm.
– UN/DN Nail & Gifting Suite at Resort World. Thursday, July 13th (5pm-9pm) & Friday, July 14th (11am-5pm). RSVP: or

CAMPAIGN MESSAGE:
Staying true to yourself is about finding yourself in the process.
What I am and what I am not will change over time, we are all a work in progress.
What I do know is that... I AM JALEN. I AM UN/DN. STAY TRUE.

QUOTES FROM JALEN GREEN:
“I feel like it's a way to express yourself, because you know it's like fashion in a way - you throw on colors or baggy clothes to express what you are feeling that day. It's your art when you put clothes together. Basically, your nails being a different color or them having different creative designs, I feel like that's showing your swag and who you are, so I feel like it's all part of expressing yourself.”

“Do what you think is best for yourself, not what people around you think, or what people try to force you to do. We are all not the same, each route that we go may not be for the next person.”

ABOUT UN/DN LAQR
Born from the creative mind of global superstar and musical artist, Machine Gun Kelly, UN/DN LAQR is a genderless nail polish brand that champions self-expression while breaking boundaries and redefining a new path forward. At its core, UN/DN LAQR embodies a mindset and value system centered around creativity and does not conform to any gender norms set by traditional beauty brands. Known as a fashion trendsetter and leader in the nail art space, creating a nail polish brand was a natural extension of Machine Gun Kelly's disruptive persona. The brand offers a wide variety of unique shades, all featuring 9-free, vegan, and cruelty-free. UN/DN LAQR knows attitudes (and colors) can change almost daily and embraces this message through nail polish, developing a beauty category built on self-expression without commitment. Launched in December 2021, UN/DN LAQR is here to create what creates a conversation.

ABOUT JALEN GREEN
Jalen Green was the second overall selection in the 2021 NBA Draft by the Houston Rockets. He was the #1 ranked basketball recruit in the class of 2020 by ESPN, and chose to forgo college to enter the NBA's G League in
its inaugural season. He won three gold medals at the junior level for USA Basketball, and was named MVP of the FIBA Under-17 World Cup in 2018. In his first season with the NBA, Green was an NBA Rookie of the Month and named to the All-Rookie team. Most recently, he was named an NBA All-Star Rising Star and Slam Dunk Contest participant. He is the highest-drafted Asian American player to ever enter the NBA, and only the third athlete of Filipino descent to make it to the League. He recently traveled to the Philippines as an adidas Global Ambassador, where he visited his family's hometown, experienced local culture and cuisine, participated in grassroots sports, and hosted a local five-on-five tournament. Green, who grew up in Fresno, CA, continues to create opportunities to give back to his community. Last year, he hosted two Thanksgiving shoe giveaways in partnership with local Boys & Girls Clubs, and a youth basketball camp. He is passionate about fashion, having attended Milan and Paris Fashion Weeks in his rookie season, and has a nail polish brand set to launch in 2023. His brand partners include adidas, Coinbase, Invictus, 2K, Fanatics, Panini, Liquid Death, Google, and UN/DN, among others.

ABOUT UNLISTED BRAND LAB
Unlisted Brand Lab was founded by Candy Harris and Steve Astephen in 2019 as an innovative brand incubator. As brand-side leaders for over two decades each, Harris and Astephen have built the agency they'd always hoped existed when incubating their own brands - one that has a seat at the table from the very beginning: delivering early-stage investors, building strike teams around brand concepts, and combining data with emotive storytelling to create original ideas that have true cultural authenticity. Between brands in development and existing client programs, Unlisted is poised for incredible growth.

MENAFN13072023003672003081ID1106596338


Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.