US Drinks Brand Liquid Death Appoints First UK Agency
(MENAFN- PRovoke)
LONDON - US drinks brand Liquid Death has appointed its first UK agency, hiring Eulogy to handle all communications as it launches in the market.
The fast-growing brand, which produces still and sparkling water in cans, was recently valued at $700 million, after 2022 revenues grew to $130 million – up from $2.8 million in 2019 when it was launched by CEO and former creative director Mike Cessario.
Liquid Death, whose strapline is 'Murder your Thirst', is known for its irreverent, category-subverting marketing campaigns and influencer partnerships, including recently collaborating with American TV personality Martha
Stewart
to make a $58 dismembered hand candle. In the US, the brand works with Moxie Communications Group.
Eulogy CEO Adrian Brady told PRovoke Media:“Liquid Death has taken the concept of disruptive marketing to a once-in-a-generation level and, in a ridiculously short timeframe, it's become one of the fastest growing drinks brands ever.
“Being challenged by a brand so fully focused on the absolute art of creativity was too good a call to resist. We are thrilled to be on board and can't wait to bring to life the inevitable promise offered by the coming together of a brand called Liquid Death and an agency called Eulogy.”
MENAFN08062023000219011063ID1106411316
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.