(MENAFN- The Peninsula) The Peninsula
Doha, Qatar: McDonald's Qatar, fully owned and operated by Al Mana Restaurants & Food Company, has launched its latest Corporate Social Responsibility (CSR) umbrella, Rahlatuna.
The platform was officially revealed during a press conference before the Qatar CSR Summit 2023, where McDonald's Qatar also announced its bronze sponsorship for this year's summit. Rahlatuna is an all-encompassing platform that brings together all of McDonald's Qatar's CSR initiatives over the last three decades, demonstrating the brand's steadfast commitment to the community of Qatar.
Aligned with the Human Development and Social Development pillar of the Qatar National Vision 2030, Rahlatuna aims to build, celebrate, and give back to the community. The platform's name, Rahlatuna, which translates to“Our Journey”, signifies the collective journey embarked on by McDonald's Qatar and its community, towards a brighter future.
The platform's quick service restaurant has raised more than QR250,000 for the 'Educate A Child' program.
Commenting on the launch of Rahlatuna, Mithqual Abunasser, General Manager of McDonald's Qatar, said“With decades of stellar service through more than 70 restaurants across the country, we have forged a strong connection with our community. Rahlatuna is more than a CSR umbrella, it's our unwavering commitment to strengthening Corporation (HMC) for a blood donation drive, championing local athletes, and organizing beach clean-up activities to care for the environment.
In recognition of its efforts, McDonald's Qatar was awarded, for the fourth time, the“Responsible Leadership CSR Award” at Qatar University's CSR National Program 2023. This dedication will continue through Rahlatuna, a promise at the core of McDonald's Qatar.
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