(MENAFN- Robotics & Automation News) Optimizing Your Plumbing Business: SEO Best Practices for Plumbers
May 31, 2023 by david edwards leave a comment
The plumbing industry is a highly competitive one. Customers in urgent need of plumbing services often search online and contact just the first few businesses that come up in the search results.
In order to be one of the first few businesses listed on the first page of Google search results, businesses must follow certain best practices of SEO for plumbers.
If you're interested in taking your plumbing business to new heights in the digital landscape, don't miss the opportunity to explore the best and latest guide on seo for plumbers . This blog post elaborates the best practices.
Best 8 Practices for Plumbing Companies to Boost Online Visibility
1. Create a functional and user-friendly website with a clear call to action
Numerous websites online, to their detriment, tend to not follow the rules or best practices of SEO for plumbing companies. Many such websites tend to list their contact information like email addresses and phone numbers, right at the bottom of their site. Thus, website visitors and potential clients have to scroll down all the way in order to find a way to contact the business. This can not only adversely affect the plumbing business's sales but it also harms the ranking by SEO for plumbers.
All contact information should be clearly listed at the top of a business's website. Having clickable contact details is preferable as it allows desktop/laptop users to directly email and mobile users to directly call the business with one click. A contact form that makes it mandatory to insert one's email address and phone number, will also help the business get back to interested website visitors at the earliest.
Additionally, the business's USP and expertise should be mentioned clearly in bold letters, so that potential customers can quickly learn why they should choose your services over those offered by your competitors.
2. Create a page for every service offered
Both prospective clients and Google want a business that is credible and knows what it is doing. Therefore, one of the key rules of SEO for plumbers is to have a page dedicated to each service that is provided by the plumber/ plumbing business. Each of those pages should also have about 500 words of educational and informative content.
For example, if you offer video inspection services for blocked drains, then that should have its own page. Similarly, your website should have pages dedicated to, say,“overflowing septic tanks” or“leaking septic tanks” or maybe even“backed-up sewers”.
This is because some people may be on the lookout for plumbers that offer video drain inspection services while others may be searching for information and solutions to a certain plumbing-related problem that they are currently experiencing. Your website should have pages devoted to both in order to meet the criteria for SEO for plumbers.
Doing the above will help you optimise your website for plumbing-related keywords, which will, in turn, help you achieve the best SEO for plumbers.
Additionally, you should project your business as a one-stop shop that provides quick, easy and effective solutions for all of your client's plumbing needs. This too is an important requirement to achieve stellar SEO for plumbers' websites.
3. Include your primary city name in the home page title
Many plumbing businesses search for SEO services for plumbers that will help them optimise their website for all the cities that they want to target. Although this can be achieved, one must be careful and follow the proper steps and procedures of SEO for plumbing companies, so as not to slow down the ranking process.
At the very beginning, it is best to first concentrate on only one city, i.e., your primary location that is pinned on a map. You must ensure that the name of that city is inserted into the title of your home page along with the word 'plumber'. The name of that specific city should also be added to the other pages on your website.
After your website achieves a position on the first page rankings for your main city, as shown by the various search engines, then you can choose to expand and replicate the same for the other cities on your mind.
4. List your plumbing business on Google Maps
Google Maps helps with SEO for plumbers to a great extent and assists local plumbing businesses achieve higher revenues. Therefore, it is of vital importance that you set up a local 'Google My Business' page with a very good description and numerous pictures. The same should be done on Bing and Apple Maps as well. These geographical data points help to establish and secure your business locally.
You must also request all of your customers to review your business online. Online reviews are extremely important for the process of search engine optimisation and the larger the number of positive reviews the greater the boost in SEO for plumbers.
5. Create other online profiles
Websites like Yelp, YellowPages.com and Angi.com may not be very useful in sending a ton of leads your way, however, these listings help you establish and signal your business's local credentials. Also, these websites might be ranked higher on the first search results page by the search engines in the city you are located in or the city of your choice that you wish to target.
Due to the above reasons, it is a good idea to set up free business accounts on the aforementioned websites in order to attain the best SEO for plumbers.
6. Join your local Chamber of Commerce chapter
Most small businesses do not bother joining and investing in their local chamber of commerce. Therefore, if you do just that then it will be highly advantageous for your website and it will help you to stand out as a prominent local business.
7. Sponsor events and noble causes
Businesses that support good causes, sponsor sporting events and arts festivals and invest in their local communities, usually get more online exposure and tend to be ranked better by search engines. Therefore, these are all things that you should consider investing in, in order to acquire the best SEO for plumbers' websites.
8. Persistently promote your business online
If you keep repeating the above steps as many times as required, eventually you will achieve your desired online search engine ranking, which, in turn, will increase your revenues as well.
Final thoughts
Search engine optimization offers an extraordinary advantage to local businesses. Similar to how in the olden days, phone books, yellow pages and other directories used to help connect listed businesses to customers who were urgently looking for certain services or products, SEO helps a business catch customers when they are right at the bottom of the sales funnel; that is, when a customer is urgently on the lookout out for certain services or products and is ready to purchase it immediately.
Get ready to unlock the potential of your business and achieve your growth objectives with our proven methods of lead generation for plumbers . However, in order to be ranked high and gain visibility on the first page of search results, a plumbing business must follow some best practices. This post explains some of those best practices in detail.
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