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Shein Defends Business Model, Credits Demand-Based Production for Low Prices
(MENAFN) Chinese fast-fashion retailer Shein has defended its business model, stating that its low prices are a result of demand-based production and not forced or cheap labor. The company, founded in China in 2008, has quickly become a major player in the global fast-fashion market, offering affordable collections that are popular with young, social-media-savvy customers.
During a visit to Paris to attend the opening of a Shein pop-up store, the firm's strategy chief, Peter Pernot-Day, spoke with AFP, stating that Shein is "an on-demand manufacturer... the global pioneer of this technology." He explained that Shein's business model is based on analyzing customer demand to determine which products to produce and in what quantities, allowing the company to keep costs low and respond quickly to changes in the market.
Pernot-Day's comments come amid growing scrutiny of the fast-fashion industry and concerns about the use of forced or cheap labor in the production of clothing. Shein has faced criticism in the past for its labor practices, with reports of poor working conditions and low wages at its factories in China. However, the company has maintained that it follows all local labor laws and regulations and has implemented measures to improve working conditions and ensure fair treatment of workers.
Despite these efforts, Shein's business model has come under fire from some critics, who argue that the fast-fashion industry's emphasis on low prices and rapid turnover has contributed to a culture of overconsumption and waste. The industry has also been accused of exploiting workers and contributing to environmental degradation.
As Shein continues to grow and expand its global reach, it will likely face continued scrutiny and criticism. The company's commitment to demand-based production and its efforts to improve working conditions and reduce its environmental impact will be key factors in determining its long-term success and reputation in the industry.
During a visit to Paris to attend the opening of a Shein pop-up store, the firm's strategy chief, Peter Pernot-Day, spoke with AFP, stating that Shein is "an on-demand manufacturer... the global pioneer of this technology." He explained that Shein's business model is based on analyzing customer demand to determine which products to produce and in what quantities, allowing the company to keep costs low and respond quickly to changes in the market.
Pernot-Day's comments come amid growing scrutiny of the fast-fashion industry and concerns about the use of forced or cheap labor in the production of clothing. Shein has faced criticism in the past for its labor practices, with reports of poor working conditions and low wages at its factories in China. However, the company has maintained that it follows all local labor laws and regulations and has implemented measures to improve working conditions and ensure fair treatment of workers.
Despite these efforts, Shein's business model has come under fire from some critics, who argue that the fast-fashion industry's emphasis on low prices and rapid turnover has contributed to a culture of overconsumption and waste. The industry has also been accused of exploiting workers and contributing to environmental degradation.
As Shein continues to grow and expand its global reach, it will likely face continued scrutiny and criticism. The company's commitment to demand-based production and its efforts to improve working conditions and reduce its environmental impact will be key factors in determining its long-term success and reputation in the industry.
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