(MENAFN- Kashmir Observer)
New Delhi- The Ministry of Information and Broadcasting on Monday issued the guidelines for Television Channels in India and among other things asked private broadcasters to undertake public service broadcasting for 30 minutes every day.
In this regard, the Ministry undertook extensive consultations with the private satellite TV channel Broadcasters and their Associations and based on their inputs an“Advisory” has been issued on 30.01.2023, an official spokesperson said.
Through the“Advisory”, the Ministry has clarified that the relevant content embedded in the programmes being telecast can be accounted for Public Service Broadcasting.
It is also clarified that the content need not be of 30 minutes at a stretch and could be spread over smaller time slots and requires the broadcaster to submit a monthly report online on the Broadcast Seva Portal.
The theme for the broadcasting should comprise of content of national importance and of social relevance, including the following, namely education and spread of literacy;agriculture and rural development;health and family welfare;science and technology;welfare of women;welfare of the weaker sections of the society;protection of environment and of cultural heritage; and national integration.
The“Advisory” seeks to achieve the objective of Public Service Broadcasting by private satellite TV channels through voluntary compliance and self-certification.
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