(MENAFN) A high figure of Americans shopped throughout Thanksgiving weekend, while the volume of online sales in Cyber Monday reach an all-time high, regardless of US inflation hovering around its highest level in four years.
A sum of 196.7 million customers shopped in stores and online throughout the five-day shopping spree from Thanksgiving Day through Cyber Monday, Nov. 24 - 28, as read by a survey by National Retail Federation (NRF) and Prosper Insights & Analytics.
The number is a gain of almost 17 million shoppers from 2021 and it surpass the organizations' approximation of 166.3 million made before Thanksgiving weekend.
"It is important to note that while some may claim that retail sales gains are the result of higher prices, they must acknowledge the historic growth in consumers who are shopping in-store and online during the long Thanksgiving holiday weekend and into Cyber Monday. It is consumer demand that is driving growth," NRF President and CEO Matthew Shay stated.
"As inflationary pressures persist, consumers have responded by stretching their dollars in any way possible. Retailers have responded accordingly, offering shoppers a season of buying convenience, matching sales and promotions across online and in-store channels to accommodate their customers at each interaction," he further noted.
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