(MENAFN- Ameliorate Digital Consultancy)
Balayage is a technique of hair colouring that was started in Paris in the 1970s, and it refers to how colour is applied to the hair. Color melting is used in balayage lighteners to mimic a natural colour pattern, which entails depositing two or three single colours along the hair shaft and diffusing them together.
Balayage lighteners are available in a variety of hues and are a faster, healthier, and more organic hair colouring procedure than traditional hair highlighting. Fast-changing fashion trends are anticipated to draw young people towards balayage hair lightening, resulting in increased demand for balayage lightener products over the coming years.
As per latest market analysis by Fact.MR, a market research and competitive intelligence provider, market value for balayage lighteners decreased at a CAGR of around -1.3% during the last five years, with the worldwide balayage lighteners market standing at around US$ 1.4 billion at the end of 2021.
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Why are Sales of Balayage Lighteners Set to Rise Steadily Going Forward? “DIY Trends & Rising Online Sales Boding Well for Market Expansion”
Innovations through product research & development and the digital channels through which it is sold in the market are driving balayage lighteners market growth. On the demand side, factors such as growing demand for natural and organic products, ammonia-free products, DIY (do it yourself) trends, and digital transformation are driving demand for balayage lighteners across regions.
Digital innovation is becoming an increasingly important part of businesses, and companies are shifting towards digital tools and platforms more than before. Many FMCG companies are going through a journey where they compete in a market that is facing a trend of direct-to-consumer start-ups.
Why Will Balayage Lightener Manufacturers Gain High Profits in Europe? The global hair color market is growing rapidly in developed regions such as Europe. This is due to the higher share of premium products among the population in the European region.
Also, Europe has been the originator of the balayage technique of hair lightening. It has also been the centre for professional salon academies where such hair colouring techniques are being taught. It has been observed that major fashion trends originate from Europe and are then adopted across the world.
Germany is one of the major countries in Europe for the hair color/lightening business and accounted for 33% of the European market share in 2021.
The Europe balayage lighteners market is anticipated to expand at a CAGR of 6.2% to reach US$ 899.4 million by 2032, with the France balayage lighteners market set to exhibit a CAGR of 8.2% and expand 1.8X its current valuation by 2032.
Category-Wise Analysis Why Do Most Consumers Prefer Clay Lighteners? Clay-based lighteners are those that are absorbed quickly. They hold the colour very well and are smoothly controllable to avoid overlapping on the existing balayage color. Oxygen-releasing boosters are present in the formulation, which makes it easier for the color particles to deeply penetrate the hair efficiently.
Clay-based lighteners are made for the balayage hair lightening process. These use a combination of rice flour and kaolin clay to keep the lightener on for longer and continue processing. These lighteners have a thick, creamy consistency that lighten up to 5 levels of lift while producing natural-looking results.
Sales of clay lighteners are anticipated to register a CAGR of 6.5% during the forecasted period of 2022-2032 due to the rise in demand for more accuracy and finishing in hair lightening techniques.
Will Professional Buyers Continue Dominating the balayage Lighteners Market? Balayage is a sophisticated technique of hair lightening that requires trained professionals for applying it. Some academies teach the technique/course of balayage hair lightening in Europe (as it originated in Paris). However, people started doing it on their own during the COVID pandemic, especially where salons were closed for a long time. But due to in-expertise and other factors, they are not able to derive the best possible outcome.
Among the buyers considered in the scope of the study, demand for balayage lighteners from professionals is anticipated to increase at the highest CAGR of 6.7% to reach a market valuation of US$ 2 billion by 2032.
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Competition Landscape
L'Oreal S.A., , Oligo Professionnel, J Beverly Hills, Sunlights Professionnel, Henkel AG & Co, Van Tibolli Corp, Scruples Holdings LLC, VT Holdings, Pierre Fabre Laboratories, Farouk Systems, Inc., and Kao Corporation are major manufacturers of balayage lighteners.
Fact.MR has provided detailed information about the overall strategies adopted by players in the balayage lighteners market, along with their detailed overviews of sales analysis of balayage lighteners, top balayage lighteners manufacturers, including SWOT analysis and sales generated from target balayage lighteners manufacturers positioned across geographies.
Key Market Players:
L'Oreal S.A. Coty Inc. Oligo Professionnel J Beverly Hills Sunlights Professionnel Henkel AG & Co Van Tibolli Corp Scruples Holdings LLC VT Holdings Pierre Fabre Laboratories Farouk Systems, Inc. Kao Corporation
Key Segments of Balayage Lighteners Industry Research
· Balayage Lighteners Market by Product Type : Clay Lighteners Cream Lighteners Oil Lighteners Powder Lighteners
· Balayage Lighteners Market by Hair Density : · Balayage Lighteners Market by Lightening Power : Up to 6 levels Up to 8 Levels Up to 9 Levels
· Balayage Lighteners Market by Buyer Category : · Balayage Lighteners Market by Sales Channel : Offline Sales of Balayage Lighteners Cosmetic Stores Franchised Outlets Hypermarkets/ Departmental Stores Multi-brand outlets
Online Sales of Balayage Lighteners Company / Brand Websites e-Commerce Platforms
· Balayage Lighteners Market by Region : North America Latin America Europe East Asia South Asia & Oceania Middle East & Africa
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