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MENAFN- Emirates News Agency (WAM))
SHARJAH, 29th September, 2022 (WAM) -- Dr. Nevin Al Kilani, Egypt's Minister of Culture, shared her views on the role of government communication in raising awareness about the importance of the creative sectors on day two of the 11th International Government Communication Forum (IGCF 2022) held at Expo Centre Sharjah.
Delivering a talk titled, 'The future of the creative economy-Are we ready?' as part of the Inspirational Talk series, Dr. Kilani also stressed the need to educate the public on the value of the cultural economy within local and global economies.
She said, 'We need effective tools of communication to build nations and protect countries and support the values of coexistence and peace which are the essential pillars of growth and prosperity.'
The Egyptian minister noted, 'Finding new ways for coexistence and communication has been important since the beginning of civilisation. No civilisation has become strong without building bridges of culture and cooperation. Today, as the knowledge economy grows exponentially, countries must invest in new technology and software that will be the templates for the transfer of new knowledge to all communities.'
Outlining the institutional frameworks that are enriching the cultural sector in Egypt, the minister said that innovation will play a key role in attracting investments to build the knowledge economy. 'These innovative visions must also take into consideration cultural specificity and identities of future generations as knowledge becomes the new capital for growth and prosperity,' she concluded.
Alia Al Suwaidi, Director, Sharjah Government Media Bureau, highlighted the 11-year journey of IGCF in addressing global challenges, conceiving new ideas, launching initiatives, and proposing effective solutions and affirmed the pivotal role of government communications in the ability of nations to adapt to transformational challenges and achieve targets.
In her welcome address at the 11th IGCF, the SGMB Director noted that the economic, cultural and societal issues that constantly dominate headlines the world over are only a broad indication of the larger challenges impacting humanity.
'The real focus should be on the innovative solutions that are decisive in shaping our current realities,' she said, adding 'Communication tools compatible with present times can positively impact cultures and our way of living at every stage.'
In a world where change is constant – and change impacts every aspect of human life – the discipline and practice of government communication that 'understands trends and sets development plans that align with the aspirations and dreams of communities gains all the more significance,' she stressed.
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