Disney Scores $9 Billion In Upfront Ad Sales

2022-07-18 06:09:21

(MENAFN- The Peninsula) Bloomberg

Walt Disney Co. said advertisers agreed to buy $9 billion in commercials across its various channels and streaming services for the 2022-2023 TV season.

Disney said on Monday that the so-called upfront purchases were the strongest in the company's history. About 40% of spending went to its online offerings, including the Disney+, Hulu and ESPN+ streaming services.

The Burbank, California-based entertainment giant said it received commitments from all of the major advertising agencies for its Disney+ service.

Disney is expected to introduce a lower-priced, ad-supported tier for the service, which presently costs $8 a month, later this year.

Pricing and volume for sports ads on ESPN and other outlets increased by double-digit percentages for the second year in a row, Disney said.

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