Wednesday, 01 December 2021 02:38 GMT

MoTC's virtual forum highlights importance of digitization


(MENAFN- The Peninsula) The Peninsula

Doha: The Ministry of Transport and Communications yesterday held its sixth virtual forum in support for SMEs, titled 'Importance of Digitization – Shifting Business Models' in collaboration with Qatar Development Bank.

Organized online due to the virus situation, the forum comes within a series MoTC holds under the umbrella of its Digital Transformation of SMEs program, aiming to support SMEs by introducing them to latest technologies. MoTC also aims to provide new development opportunities and innovative entrepreneurship sources.

“The availability of digital infrastructure in Qatar, deploying the Internet on a large scale and consumers' relying on technology such as social media and smartphones are all factors that help SMEs enter the digital world and benefit by enhancing their potential,” said MoTC's Assistant Undersecretary, Digital Society Development, Reem Mohammed Al Mansoori.

The past two years, she noted, saw massive changes in global economy and each industry has undergone some sort of change compared to the previous years, something which caused a significant shift that altered the course of both large, small and emerging companies.

The forum's three sessions discussed the importance of digitization and shifting business models, starting the digital journey and the impact digitization is making on the national and global levels. 

A QDB presentation addressed the two facets of digitization. The first facet focuses on the success factors SMEs must account for and the business models they need to adopt to address various challenges. 

Emphasis has been placed on the importance of digital transformation as a proactive strategic choice in an enterprise's journey to excellence, in contrast to a reactive style of responding to disruption and change. 

The forum also featured a live success story of an SME, EButler, and how it successfully benefited from the digital tools for developing and expanding its business during the pandemic and working with partners on Qatari market to achieve real digital transformation.

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