Rajan Gill & Aman Gill Founder & CEO and Creative Director at Annabelle ME

(MENAFN- Tishtash) Long before Covid-19 led to loungewear becoming a major fashion trend, Aman & Rajan Gill were quick to identify a gap in the market and a need for quality nightwear and loungewear at affordable prices. Rajan, a Business graduate from the University of Buckingham & Aman, a Master’s graduate in Economics launched Annabelle in 2011, with a clear mission to provide stylish nightwear for ladies and children at affordable prices.

Born and raised in the UK, Rajan started his career selling private label ladies and kids nightwear to high street retailers across Europe including Primark, Peacocks and TJ Hughes. Drawing on his in-depth expertise in the sleepwear category, he, along with creative guidance from his wife, made a strategic decision to start the homegrown label to cater to the ever-changing needs of the Middle Eastern consumer.

Over the last ten years, Annabelle has successfully established itself regionally, with over 32 stores spread across the GCC, including UAE, Qatar and Kuwait. More new openings are scheduled over the months in these markets, as well as across KSA in 2022. In addition, the brand is also increasing its presence globally through its e-commerce platform, Annabelleme.com from which it serves an international audience. “Our strength is the experience we have gained in the nightwear and loungewear category and our intimate knowledge of our core market. Over the last decade, we are proud to offer cutting-edge collections to suit all age groups and become the go-to brand for nightwear in the region”, states Rajan.

Annabelle’s in-house design team is led by Gill’s wife Aman, who is creative director of the company. With a focus on fabric, design and innovation, Annabelle’s collections are constantly updated as per the seasonal trends. Annabelle offers a wide range of sleepwear styles from pyjama sets to fashion dresses, mother/daughter matching PJ’s, nightshirts, and loungewear.

“Working closely with Disney’s creative teams, Annabelle also stocks the latest Disney and Marvel collections for children and women under our direct retail license,” adds Aman. As a testament to their creativity and quality of Disney clothing, Annabelle was awarded the best retailer at the Walt Disney Licensee meeting in 2013, out of hundreds of other retailers.

In his spare time, Rajan is an active member of the Young President’s Organusation as well as enrolling in Executive Education programs at London Business School and Harvard University. In her free time, Aman is a fitness enthusiast with yoga being her favourite activity.

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