(MENAFN- Coherent Market Insights) An attractive label often adds to brand recognition. Automotive labels are used to display company names, model specifications, components information, technical information, cost, and barcode in automobiles. Automotive labels are durable even at high temperatures. They are designed to cope with engine conditions, such as exposure to liquids and high temperatures.
There are a number of ways in which automotive labels can be produced, including dye-sublimation, solid roll laminating, direct-dye printing, laser printing, desktop publishing, and many other methods. The most common method of automotive part labeling is the direct-dye printing process, which uses pressurized streams of colored water to produce high-quality, vivid, full-color automotive labels from simple components.
Market Dynamics:
Increasing production and sales of passenger vehicles and the growth of the automotive sector, especially in the Asia Pacific, on account of new product launches by vehicle manufacturers is expected to propel the growth of the automotive labels market. For instance, passenger vehicle sales in India increased by 26.45% to 272,027 units in September 2020, up from 215,124 in September 2019, according to the Society of Indian Automobile Manufacturers.
Moreover, increasing demand for (adoption of) electric or hybrid-electric vehicles around the world is expected to augment the growth of the automotive labels market. For instance, Toyota plans to offer at least one electrified option for every model it produces by 2025. The company aims to sell 5.5 million electrified vehicles worldwide by 2025.
Increasing demand of smart labels such as RFID (Radio Frequency Identification) and barcode, mandatory compliance to the automotive labeling laws, and rising demand for eco-friendly production techniques is also expected to fuel the growth of the automotive labels market.
Competitive Analysis:
Major players operating in the automotive labels market are Precision Contract Manufacturing, Lewis Labels Products Corporation, Dunmore, Barry-Wehmiller Companies, CCL Industries, Sika AG, 3M, H.B. Fuller, UPM-Kymmene Corporation, and Avery Dennison Corporation.
Major players in the market are involved in different business strategies, such as product launches, to enhance their market position or to meet the increasing demand for labeling. For instance, in January 2021, Accraply introduced Sirius MK6, a heavy-duty, modular labeler designed for high-speed label applications with repeatable, toolless changeovers reducing waste and saving time.
In August 2020, StradVision, launched a cloud-based Auto Labeling Tool (ALT) that works with the company's pioneering SVNet solution to quickly and accurately identify potentially hazardous objects and road conditions.
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