(MENAFN- ABN Newswire)
Signs US Greyhound Distribution Deal Sydney, Aug 14, 2018 AEST (ABN Newswire) - The Board of The BetMakers Holdings Limited ( <>
Highlights
- BetMakers DNA signs 2-year data and vision distribution deal with one of the USA's most prominent greyhound racing tracks - Palm Beach Kennel Club, which hosts over 5000 races per year
- BetMakers DNA to create and distribute fixed-odds data and Global Tote access for races across the Palm Beach Kennel Club meetings
- BetMakers DNA to pull data and vision from Palm Beach Kennel Club and distribute to global wagering operators
- BetMakers DNA has already commenced integration of data and vision into the Global Betting Solutions Pty Ltd ("GBS") platform
Founded in 1932, PBKC is a major destination for greyhound racing, poker and table games which hosts over 5000 races per year. BetMakers DNA has signed a 2-year deal with PBKC to distribute vision, data, fixed odds and Global Tote pools into International markets such as Australia, UK and Asia and any territory approved by PBKC. It is expected to launch in September 2018.
The BetMakers CEO, Todd Buckingham, commented: "This is a very exciting deal and the first of what we hope are many similar deals. We believe this model will be the future of international distribution where wagering operators are given all the tools they need to strike a bet, including all of the data, fixed odds pricing, tote pricing, and the vision to enable their clients to engage."
"For racing bodies such as PBKC, to get a distribution network, such as the one offered by the BetMakers DNA and GBS to more than 20 racing-focused wagering operators from around the world, is a perfect solution."
"The deal includes an all-encompassing fee for operators based on turnover, which means the operator has minimal risk with no upfront cost as the information is distributed through GBS. The GBS platform is already integrated into many major global wagering operators, which means there will be minimal integration work required."
"It is an exciting time for TBH and, through the acquisitions of GBS and Dynamic Odds, we are able to continue to offer global wagering operators a full package solution and expect to announce additional distribution and client onboarding deals in the coming weeks."
The material terms of the deal are as follows:
- BetMakers DNA will create and distribute to licensed bookmaking customers in such territories as authorised by PBKC:
o customised fixed-odds pricing data using underlying data sourced and supplied by PBKC; and
o Global Tote services, (together, the "Services").
- In consideration for providing the Services, BetMakers DNA will receive a fee calculated on turnover.
- The term of the agreement is 2 years, unless otherwise terminated by either party providing 90 days' written notice or immediately for cause.
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