(MENAFN- The Peninsula) The Peninsula
A new chapter in Qatar's historic sporting journey was launched yesterday at a momentous and celebratory gathering of Qatar's entire sporting family.
President of the Qatar Olympic Committee (QOC) HE Sheikh Joaan bin Hamad Al Thani united with Qatar's sporting heroes at Doha's iconic Qatar National Convention Centre to unveil a new vision to take sport in Qatar to even greater levels of success through a new brand and strategy. Commenting on the new brand and strategy, HE Sheikh Joaan said: 'Sport showcases the very best of humanity and it inspires humanity to give the very best version of itself. It provides hope, opportunity and unity. This is why I love sport so much, and why I am so excited about today's launch of the QOC's new brand and strategy. We are an ambitious and optimistic nation and like every successful athlete, we are determined to continue to better ourselves, push our boundaries, breakdown barriers and re-define sporting greatness.
LEFT: Members of the Qatari skeet shooting team, Sarah Mohammed, Hajar Mohammed and Reem Al Sharshani who won the Female Team of the Season award, pose for a photograph. Key awardees included Mutaz Barshim, who won Male Athlete of the Year following his gold medal at the 2017 World Athletics Championships, Sara Al Manaei, who won Female Athlete of the Season, following her two gold medals in last year's Junior Arab Athletics Championships, and Ahmed Ali Al Ansari, who won the Service to Sport Award for his huge contribution to the development of youth sport in Qatar.
Following Sheikh Joaan's speech, Qatar's sports family yesterday joined fans and officials in an inspirational ceremony to unveil QOC's new logo to the world.The logo builds on Qatar's sporting heritage and patriotic roots by combining the national flag and shield as a symbol of pride, whilst looking to the future with a contemporary, adaptable and innovative design, which is able to adopt multiple forms across modern and traditional platforms.
‘Team Qatar' will become the public-facing brand of the QOC in a bid to create an image that is fresh, sporty and dynamic, and which represents the unity of Qatar's entire sporting family. It has been designed to support the QOC's new strategy by inspiring, engaging and empowering more young people through the power of Olympic sport.
Qatari Olympians pose for a photograph during the launch of the new QOC logo.
The QOC hopes that the new brand will capture the attention of young people, speak to them in a language that they understand and create an identity that they associate with their sporting heroes and which they are proud to wear and share.
Explaining more about the story of the brand, Sheikh Joaan said: 'Our new brand will reflect the values of our nation, and the values of sport. Like Qatar, it is young, bold, passionate and dynamic. It shares our nation's ambition, our optimism and our pride in the strength and ability of our people. It is a brand for our future and one that we hope will inspire, empower and educate our young people through the power of sport. We hope that it will inspire future champions in sport and for sport.
Qatar Olympic Committee (QOC) President H E Sheikh Joaan bin Hamad Al Thani presenting an award to QOC second Vice President Dr. Thani bin Abdulrahman Al Kuwari during the ceremony yesterday.
'The QOC believes that Team Qatar's athletes are the most powerful tool to engage young Qataris in sport. The roll out of the new brand will focus on raising awareness of Qatar's athletes, building their fan bases and creating a compelling connection between Team Qatar and the community, in order to encourage increased sports participation at every level - not just as champion athletes, but at school, with family, at clubs - or as coaches, officials, volunteers, administrators and more.
Yesterday, the QOC also recognised athletes, organisations and individuals who have played a significant role in achieving sporting excellence for Qatar over the past year during its annual Sport Excellence Awards.
Key awardees included Mutaz Barshim, who won Male Athlete of the Year following his gold medal at the 2017 World Athletics Championships, Sara Al Manaei, who won Female Athlete of the Season, following her two gold medals in last year's Junior Arab Athletics Championships, and Ahmed Ali Al Ansari, who won the Service to Sport Award for his huge contribution to the development of youth sport in Qatar.
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