(MENAFN- The Peninsula)
Hisense, the global electronics giant, after successfully venturing into the Middle East, has extended its footprint in Qatar partnering with Darwish Trading Company as an exclusive distribution partner for its air conditioning business with an entire range of world recognised commercial air conditioners.
Moan Abraham, Executive VP for Air Conditioning at Hisense Middle East, said: 'We have partnered exclusively for air conditioning with Darwish Trading Company in Qatar after taking into consideration their successful presence for 85 years, their strong brand value and marketing infrastructure, combined with their strong after sale service making it a win-win situation.
In the Middle East, Hisense has already embarked upon a successful journey with year-on-year growth of over 50% with ambitious plans to achieve double digit growth in the region. Hisense and Darwish are confident that the next generation products will not only provide much desired convenience to the customers but also revolutionise the AC industry in the Middle East.
Hisense products have adhered to the call of Kahramaa/ Ministry of Environment to minimise the consumption of power and improve the efficiency, whereby Hisense RAC (spilt ACs) have achieved 7 Star ratings and are among the top elite products.
Mohammed Shahed Akbar Head of Operations at Darwish Trading Company- AC division, said: "The company is currently enjoying a more balanced structure between its traditional B2C and new B2B business, making the brand presence felt across various sectors of the Doha market. The company's continuous success is attributed to the core technologies that are designed to suit the global and regional commercial air-conditioner industry.
VRF — Variable Refrigerant Flow system is the latest technology in HVAC. This system consists of one outdoor unit with many indoor units. The system is used for variable load, meaning every space can have its own temperature although it is connected by one compressor. VRF air conditioning systems are cost effective to install, easy to use and economical to operate throughout the life of the equipment.
After 14 years of development, Hisense's market share in the commercial air conditioner space is No 2 in China, and with the help of its world leading VRF technology, Hisense aims to use it to link all communities through communication and smart home products and eventually provide services to entire cities.
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