The spacious and artistically done showroom was inaugurated by popular south Indian actor Puneeth Rajkumar in the presence of Malabar Gold and Diamonds managing director O Asher on Saturday.

The showroom is located opposite State Bank of Mysore B H Road Shivamogga. Apart from displaying jewellery specific to the culture and celebrations of Karnataka the store displays the exclusive range of sub brands from Malabar Gold & Diamonds: MineDiamond jewellery Era - Uncut Diamond Jewellery Precia - Precious Gem Jewellery Divine - Indian Heritage Jewellery Ethnix - Handcrafted designer Jewellery StarletKids' Jewellery and Hi- casual jewellery.

The showroom also has an impressive stock of platinum jewellery apart from gold and diamond and silver jewellery.

O Asher managing director Malabar Gold & Diamonds said 'Apart from showcasing latest collections in traditional as well as contemporary designs understanding the cultural ethos and ornamental preferences of a region has played a pivotal role in making the retail jeweller popular among the masses cutting across cultures and geographical boundaries.'