Consumption of beer stagnated in 2014. This was caused by a general decline in alcohol consumption and reduced sales of beer to Finnish tourists. However there was a notable shift towards greater beer awareness which is raising consumers' expectations and forcing companies to adjust their product development. This means that the number of Estonians who want something more than "plain" lager is growing. Nevertheless these consumers remain a niche.

Euromonitor International's Beer in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Full Report Details at
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Product coverage: Dark Beer Lager Non/Low Alcohol Beer Stout.

Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report

 * Get a detailed picture of the Beer market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

BEER IN ESTONIA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Table 1 Number of Breweries 2009-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
A Le Coq As in Alcoholic Drinks (estonia)
Strategic Direction
Key Facts
Summary 2 A Le Coq AS: Key Facts
Summary 3 A Le Coq AS: Operational Indicators
Competitive Positioning
Summary 4 A Le Coq AS: Competitive Position 2014
Saku Olletehase As in Alcoholic Drinks (estonia)
Strategic Direction
Key Facts
Summary 5 Saku Olletehase AS: Key Facts
Summary 6 Saku Olletehase AS: Operational Indicators
Competitive Positioning
Summary 7 Saku Olletehase AS: Competitive Position 2014
Executive Summary
Return To Positive Volume Growth
New Developments Appearing Along With Changing Drinking Culture
Competition Improves Despite Two Players' Dominance
Supermarkets and Hypermarkets Dominate Distribution
Stagnation Over Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 8 Key New Product Developments 2014-2015
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014

Full Table of Contents is available at:
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