(MENAFN- Arab News) RIYADH: Lateefa Al-Waalan just wanted to make Arabic coffee simple: no more laborious mixing of ingredients and careful attention to boiling.

Supported by a program to foster or "incubate" technology-based businesses with high growth potential she developed a machine to produce Arabic coffee at the push of a button the first of its kind.

In the process Al-Waalan and her Yatooq company became emblematic of efforts to diversify the oil-dependent Kingdom's economy and employ more Saudis particularly women.

Yatooq is one success story from the business incubation program known as Badir (meaning "to initiate") but it's not the only one.

After hitting the market in 2013 Yatooq has grown to employ 15 people with another 75 on contract.

"The factory is completely run by women" Al-Waalan said at the Riyadh plant where she directs operations from her laptop and telephone in a spartan office.

Women handle administrative tasks in an adjoining office while the coffee is roasted and ground on large machines in another room.

Her business was driven by one idea: "I love coffee but it's very complicated. I want to make it simple."

John Mercer an Australian consultant to Badir calls Al-Waalan's success story "quite stunning."

Badir helped Al-Waalan create a prototype in its industrial lab and provided legal accounting and other advice as well as valuable connections.

Traditional Arabic coffee blends the ground beans with cardamom and saffron giving the liquid a yellowish hue.

It takes about 30 minutes to brew in a home kitchen before it can be savored typically accompanied by dates.

Yatooq's innovation was a type of electric kettle that uses patented computerized technology to brew with consistent quality a ready-made blend of ingredients.

"We wanted to make a machine that you can press a button and then make the coffee without you needing kitchen equipment and so on" said Al-Waalan 30 who comes from a computer science and information technology background.

She declined to discuss revenues but said the machine is now available in about 80 percent of electronic retailers is moving onto the shelves of more supermarkets and exported to neighboring Gulf countries as well as the United States.

Badir is also proud of Ahmed Khalaf and his Stability Laboratory which last August became the first private lab accredited by the Saudi Food and Drug Authority to test pharmaceuticals along with other products.

His licence is posted proudly on the door of his lab at Badir's biotech incubator on the sixth floor at King Fahd Medical City in Riyadh.

British-educated Khalaf said Badir gave him "full support in many many things" including idea-development and problem-solving.

The Stability Laboratory already employs four staff with master's degrees and is turning a profit. It is among 82 businesses at various stages of incubation with Badir from start-up to revenue-producing.

Several others including Yatooq have "graduated" and are operating on their own Mercer said.

Incubation also includes help for budding enterprises to develop their business models install the right management teams and get funding.

Badir offers free laboratories office space and even support for prototype development from its own workshop with three-dimensional printers and more traditional tools like a lathe.

With four incubators throughout the Kingdom now Badir plans to expand and broaden its focus from the current sectors of advanced manufacturing biotechnology and information technology.

Its economic role in the world's biggest oil exporter is for the moment tiny but Badir is focused on longer-term impact said Mercer. "It's only a small part but it has a massive impact over time" he said. "Because what you've done in incubation is set a foundation for that company to grow."