Ho-Ho-Homemade: Wilton Celebrates Homemade For The Holidays With Festive Recipes, Bakeware, And Gifts Made By Hand
NAPERVILLE, Ill., Nov. 10, 2026 (GLOBE NEWSWIRE) -- In a season full of store-bought everything, homemade still makes the biggest impression. This holiday season, Wilton
And "made by hand" doesn't have to mean from scratch. Whether it's a tin of cookies baked for the neighbors, a platter of decorated treats for the office cookie swap, or a bakeware set that helps someone start their own traditions, Homemade for the Holidays celebrates the effort behind every festive bake.“The holidays are when baking matters most. It's how people show up for each other,” said Shanta McGahey, Director of Brand & Community, Wilton.“Homemade for the Holidays is about making it easy to bake something you're proud to share, whether you're hosting the whole family, swapping cookies with friends, or wrapping up a gift for the baker in your life. For almost 100 years, Wilton has been part of those moments, and we want to help bakers of every skill level make this season their sweetest yet.”
Recipes for Every Holiday Happening
From showstopping centerpieces to cookie-swap favorites, Wilton's holiday recipe collection has something for every skill level, every table, and every gift list.
Hosting, Handled
- Holiday Wreath & Poinsettia Cupcakes Mini Bacon Cheddar Pull-Apart Loaves Chocolate Fluted Tube Fruitcake Half-Dipped Candy Cane Snickerdoodles Bourbon Bread Pudding with Boozy Caramel Sauce
The Secret to a Sweet Cookie Exchange
- Snowman & Christmas Tree Sugar Cookies Christmas Swirl Cookies Classic Buttery Spritz Cookies Double Chocolate Cranberry Cookies
The Wilton Holiday Gift Guide
From festive first batches to full spreads, Wilton's Holiday Gift Guide makes it easy to give the gift of homemade, with every pick ready to shop at Walmart and Amazon.
For the Beginners: Everything they need for a first holiday batch.
- Premium 5-Piece Stackable Bakeware Set Gold 3-Piece Baking Sheet Set Finish with holiday sprinkles and decorating icing pouches in festive red, green, and white
For the Holiday Hosts: Gifts that make hosting easier and the spread even better.
- Gold 8-Cavity Mini Loaf Pan Premium Oblong Pan with Lid Premium 5-Piece Stackable Bakeware Set Add cookie icin so guests can decorate with ease
For the Cookie Exchanges: Festive finishes for the batch that comes back empty.
- Gold 3-Piece Baking Sheet Set Cooling Grid Really Big Spatula 18-Piece Christmas Cookie Cutter Set Finish with ready-to-use cookie icing
For the Pro Bakers: Bakeware upgrades they want but never buy for themselves.
- Premium Non-Stick Fluted Tube Pan, 6-Inch Gold 6-Piece Bakeware Set Premium 9-Inch Springform Pan Premium Oblong Pan with Lid Finish with Gold Sugar Pearl Sprinkles
For the Stocking Stuffers: Who says the cookies are only for Santa?
- Simple Success Cookie Press Really Big Spatula Fill out the stocking with decorating icing pouches, Candy Melts ®, and sprinkles
The clickable gift guide is available now at Wilton.com with every pick ready to shop at Walmart and Amazon.
Share Your Homemade Holidays
This season, Wilton invites bakers everywhere to show off what they're baking, swapping, and gifting. Tag @WiltonCakes on social media for a chance to be featured with Wilton's community of over 8 million bakers and decorators. Because the most meaningful gifts are the ones made by hand.
All Homemade for the Holidays products are available at Walmart and Amazon. For recipes, the Holiday Gift Guide, and more inspiration, visit Wilton.com/holiday- happenings /About Wilton Brands
Since 1929, Wilton has been a pioneer in baking and cake decorating with a commitment to teaching and inspiring bakers of every kind. Today, Wilton continues to champion adding sparkle and fun to any occasion with an array of renowned baking and decorating products in over 105 countries and skill-building classes at the Wilton Sweet Studio. From beginning bakers to advanced professionals, Wilton's expansive product line and expert guidance are designed to help anyone create sweeter moments. Be inspired at Media Contact:
Abby Penich
...
(630) 212-2229
Photos accompanying this announcement are available at:

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