Kingfisher Premium Packaged Drinking Water partners with Bigg Boss Tamil Season 10 on JioHotstar
(MENAFN- Avian We) Chennai, November 10, 2026: Kingfisher Premium Packaged Drinking Water has announced its association with Bigg Boss Tamil Season 10 on JioHotstar as the Good Times Partner, bringing the spirit of celebration and shared experiences to one of Tamil Nadu's most loved entertainment platforms.
Reflecting Kingfisher's long-term commitment to Tamil Nadu, the partnership connects the brand with a cultural phenomenon that has become an integral part of the state's entertainment landscape. Through the season, Kingfisher will be woven into the show's environment and experiences, creating meaningful touchpoints for audiences.
Speaking about the partnership, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Bigg Boss Tamil has become one of Tamil Nadu's most loved entertainment platforms, bringing people together through shared conversations, emotions and memorable moments. Entertainment is a passion point that resonates strongly with viewers, making this a natural partnership for Kingfisher Premium Packaged Drinking Water. As the show celebrates its landmark tenth season, we are delighted to come on board as the Good Times Partner and look forward to being part of the experiences and moments that viewers will enjoy throughout the season.”
The association will see the iconic Kingfisher bird prominently integrated across the Bigg Boss Tamil ecosystem through a range of branded experiences, recurring integrations and signature Good Times moments throughout the season. Beyond the house, viewers will have opportunities to engage with the show through exclusive experiences, including a chance to meet Vijay Sethupathi.
Reflecting Kingfisher's long-term commitment to Tamil Nadu, the partnership connects the brand with a cultural phenomenon that has become an integral part of the state's entertainment landscape. Through the season, Kingfisher will be woven into the show's environment and experiences, creating meaningful touchpoints for audiences.
Speaking about the partnership, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Bigg Boss Tamil has become one of Tamil Nadu's most loved entertainment platforms, bringing people together through shared conversations, emotions and memorable moments. Entertainment is a passion point that resonates strongly with viewers, making this a natural partnership for Kingfisher Premium Packaged Drinking Water. As the show celebrates its landmark tenth season, we are delighted to come on board as the Good Times Partner and look forward to being part of the experiences and moments that viewers will enjoy throughout the season.”
The association will see the iconic Kingfisher bird prominently integrated across the Bigg Boss Tamil ecosystem through a range of branded experiences, recurring integrations and signature Good Times moments throughout the season. Beyond the house, viewers will have opportunities to engage with the show through exclusive experiences, including a chance to meet Vijay Sethupathi.
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