India Post, Indigo Hold 'Digital Detox 2.0' To Promote Handwritten Diwali Greetings

(MENAFN- IANS) New Delhi, Nov 10 (IANS) The Department of Posts, in collaboration with IndiGo airlines, organised the second edition of its in-flight postcard writing activity, Digital Detox 2.0, offering air travellers an opportunity to send handwritten Diwali greetings and reconnect with the tradition, an official statement said on Tuesday.

The statement from Ministry of Communications said the campaign was launched following the positive response to its inaugural edition as conducted across 15 IndiGo flights covering 11 destinations, including Chandigarh, Ranchi, Bagdogra, Delhi, Mumbai, Goa, Pune, Ahmedabad, Kolkata, Varanasi and Jaipur.

Passengers were provided specially designed Digital Detox kits containing postcards, greeting cards and do-it-yourself (DIY) postcards through specially designed Diwali Stickers encouraging them to take a break from their screens and pen personalised festive messages.

"Passengers were provided with specially designed Digital Detox kits containing postcards, greeting cards and DIY postcards through specially designed Diwali Stickers encouraging them to take a break from their screens and pen personalised festive messages," the ministry stated.

“By bringing the experience of letter writing to air travellers, the campaign highlighted the enduring charm of personal correspondence in an increasingly digital world,” the statement noted.

One passenger remarked that writing a postcard at 30,000 feet was a wonderful experience and something he would remember for his lifetime.

“This was my first time writing a postcard. It made me realise how special handwritten messages can be in an age of instant digital communication,” the statement cited another participant.“Sending Diwali wishes through a handwritten postcard felt much more personal and meaningful than a digital message,” another passenger said.

India Post reaffirmed its commitment to innovative public outreach through Digital Detox 2.0, celebrating the timeless tradition of connecting people through letters while adding a personal touch to Diwali celebrations, the statement noted.

-IANS

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