Rotana Targets Up to 25 Hotels in Egypt by 2030, More Than Doubling Its Current Portfolio
(MENAFN- Alto ) Announced at FHS Egypt, the growth plans include opportunities across Cairo, Alexandria, the North Coast, the Red Sea and other high-potential destinations
Cairo, Egypt – 10 November 2026: Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe and Türkiye, is highlighting its growth ambitions in Egypt at Future Hospitality Summit Egypt 2026, with opportunities that could see its portfolio reach as many as 25 properties by 2030, positioning Egypt as the group’s third-largest market after the UAE and Saudi Arabia.
With growing demand across corporate and leisure travel, alongside investment in tourism infrastructure and new destinations, Rotana sees opportunities to expand its presence across Cairo, Luxor, Alexandria, the North Coast, the Red Sea and locations with significant archaeological and cultural appeal.
The ambition builds on Rotana’s established presence in the country. Rotana’s existing portfolio includes properties in established destinations such as Sharm El Sheikh and the North Coast. The group currently operates three properties comprising 1,406 keys, with a further eight properties and 2,063 keys under development, which brings the group’s portfolio in Egypt to 11 properties and 3,469 keys in operation and under development.
Makram El Zyr, Corporate Vice President – Development at Rotana, said: “Egypt is an important market for Rotana, and one where we see considerable potential for the years ahead. What makes it particularly compelling is the diversity of demand, from business travel in its major cities to leisure and cultural tourism across the country. Our existing hotels and development pipeline give us a strong foundation to build on, and our focus is on finding the right opportunities, with the right partners, to grow in a way that makes sense for each destination. We believe Egypt has the potential to become one of our largest markets in the years ahead.”
The expansion will consider a range of formats aligned with the needs of each location. While the flagship Rotana Hotels & Resorts brand remains a priority, the group will also assess opportunities for its other brands, serving guests seeking extended stays.
Growth will continue to be driven primarily through hotel management agreements with private and institutional investors. Rotana’s approach is centred on selecting the right location, brand and partner for each project, supported by more than three decades of regional operating experience and a detailed understanding of local market conditions.
The opportunity comes as Egypt continues to strengthen its position as a major tourism destination. According to Egypt’s State Information Service, the country welcomed approximately 19 million international visitors in 2025 and is working towards a target of 30 million annual visitors by 2030. Continued investment in tourism infrastructure, transport connectivity and new destinations is creating further demand for high-quality accommodation across the country.
El Zyr added: “Egypt’s tourism ambitions create exciting opportunities for hotel development. Our focus is on building lasting partnerships and developing hotels that perform for owners while delivering the genuine hospitality our guests expect.”
Rotana’s participation at FHS Egypt 2026 reflects its commitment to working with owners, investors and development partners to identify opportunities across both established and emerging destinations.
As the group continues to expand across the region, Egypt is positioned to play an increasingly important role in its portfolio, supported by the scale of the country’s tourism ambitions and the breadth of demand across its cities, coastal destinations and cultural centres.
Cairo, Egypt – 10 November 2026: Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe and Türkiye, is highlighting its growth ambitions in Egypt at Future Hospitality Summit Egypt 2026, with opportunities that could see its portfolio reach as many as 25 properties by 2030, positioning Egypt as the group’s third-largest market after the UAE and Saudi Arabia.
With growing demand across corporate and leisure travel, alongside investment in tourism infrastructure and new destinations, Rotana sees opportunities to expand its presence across Cairo, Luxor, Alexandria, the North Coast, the Red Sea and locations with significant archaeological and cultural appeal.
The ambition builds on Rotana’s established presence in the country. Rotana’s existing portfolio includes properties in established destinations such as Sharm El Sheikh and the North Coast. The group currently operates three properties comprising 1,406 keys, with a further eight properties and 2,063 keys under development, which brings the group’s portfolio in Egypt to 11 properties and 3,469 keys in operation and under development.
Makram El Zyr, Corporate Vice President – Development at Rotana, said: “Egypt is an important market for Rotana, and one where we see considerable potential for the years ahead. What makes it particularly compelling is the diversity of demand, from business travel in its major cities to leisure and cultural tourism across the country. Our existing hotels and development pipeline give us a strong foundation to build on, and our focus is on finding the right opportunities, with the right partners, to grow in a way that makes sense for each destination. We believe Egypt has the potential to become one of our largest markets in the years ahead.”
The expansion will consider a range of formats aligned with the needs of each location. While the flagship Rotana Hotels & Resorts brand remains a priority, the group will also assess opportunities for its other brands, serving guests seeking extended stays.
Growth will continue to be driven primarily through hotel management agreements with private and institutional investors. Rotana’s approach is centred on selecting the right location, brand and partner for each project, supported by more than three decades of regional operating experience and a detailed understanding of local market conditions.
The opportunity comes as Egypt continues to strengthen its position as a major tourism destination. According to Egypt’s State Information Service, the country welcomed approximately 19 million international visitors in 2025 and is working towards a target of 30 million annual visitors by 2030. Continued investment in tourism infrastructure, transport connectivity and new destinations is creating further demand for high-quality accommodation across the country.
El Zyr added: “Egypt’s tourism ambitions create exciting opportunities for hotel development. Our focus is on building lasting partnerships and developing hotels that perform for owners while delivering the genuine hospitality our guests expect.”
Rotana’s participation at FHS Egypt 2026 reflects its commitment to working with owners, investors and development partners to identify opportunities across both established and emerging destinations.
As the group continues to expand across the region, Egypt is positioned to play an increasingly important role in its portfolio, supported by the scale of the country’s tourism ambitions and the breadth of demand across its cities, coastal destinations and cultural centres.
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