EU Challenges Tiktok Video Rankings Over Harmful Content Loops Arabian Post

(MENAFN- The Arabian Post) clearfix"> The European Commission has provisionally found TikTok in breach of European Union digital rules because its personalised video recommendations can draw users into repeated exposure to potentially harmful material.

The findings, announced on Friday, November 6, target the so-called rabbit hole effect of TikTok's For You feed, which recommends increasingly similar videos as users watch, like or otherwise engage with content. Regulators identified particular concerns involving sadness, isolation, weight loss and body image, especially for children and vulnerable adults.

Brussels said TikTok had neither adequately assessed the risks arising from its recommendation system nor introduced sufficiently effective safeguards. It considers changes to the underlying ranking mechanism necessary, rather than relying solely on controls that users must activate themselves.

MENAFN10112026000152002308ID1111939985