From Seoul To Wuzhen: Korean Celebrities And Creators Spark A Water Town Slow-Living Trend Arabian Post

(MENAFN- The Arabian Post) clearfix"> TONGXIANG, CHINA – Media OutReach Newswire – 9 November 2025 – From August to September 2026, South Korean actress Kim Hee-sun and Korean influencers visited Wuzhen, Zhejiang Province, experiencing traditional crafts, boat rides and water town life. Their social media posts drew attention to the“Wuzhen route,” introducing the 1,300-year-old town to travelers from South Korea and Southeast Asia.

The trend began with Kim Hee-sun's visit, followed by Korean creators exploring boat rides, heritage workshops, Xizha's night scenery and waterfront breakfasts. Their experiences offered international audiences a glimpse into traditional Chinese culture and Wuzhen's charm.

Why Wuzhen? Located in Jiaxing, Zhejiang Province, it is among China's first designated Historic and Cultural Towns, a national 5A tourist attraction and the permanent host of the World Internet Conference Wuzhen Summit. Its canals, stone bridges and traditional houses embody Jiangnan's water town scenery. Dongzha preserves local customs, while Xizha offers nighttime sightseeing, waterfront accommodation and resort facilities. The Wuzhen Theatre Festival and Mu Xin Art Museum connect heritage with contemporary culture. Connections to Shanghai and Hangzhou make Wuzhen accessible to international visitors.

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