Hankook Secures Title Sponsorship For The WRC Hankook Rally US 2027

(MENAFN- News Direct) -bBeLUv chgBGU"> Nashville, Tennessee, November 5th, 2026, NewsDirect

Secures its first title sponsorship of a round with an agreement signed at the 2026 SEMA Show in Las Vegas, USA Hankook Rally US was recently confirmed as a new event on the FIA World Rally Championship calendar, marking a return to the US for the first time in 4 decades. Hankook brand to feature in the official name of Rally US in August 2027, expanding brand visibility

Leading global tire company Hankook Tire & Technology (Hankook ) has signed a title sponsorship agreement for Rally US, round 11 of the 2027 FIA World Rally Championship (WRC), one of the world's premier motorsport competitions sanctioned by the Fédération Internationale de l'Automobile (FIA).

Hankook officially announced the title sponsorship agreement at a signing ceremony held during the 2026 SEMA Show at the Las Vegas Convention Center on November 3 (local time). The ceremony was attended by representatives from Hankook, the WRC Promoter and the Rally US Organizing Committee.

Under the agreement, Hankook has secured the naming rights to Rally US, which will officially be held under the name 'Hankook Rally US,' featuring the company's unified global brand. This marks Hankook's first title sponsorship of a WRC round.

Hankook Rally US will mark the return of the WRC to the United States for the first time in 39 years, since the Olympus Rally held in Washington State in 1988. Scheduled for August 25–29, 2027, the rally will take place on gravel stages across Tennessee and Kentucky, with Knoxville, Tennessee, serving as the rally headquarters and the ceremonial start taking place in Nashville. Notably, Nashville is also home to Hankook's U.S. headquarters.

Through its title sponsorship of the WRC's return to the United States after nearly 40 years, Hankook aims to strengthen its brand awareness across North America, with a particular focus on the U.S. market, one of the world's largest automotive markets. The company also plans to leverage its brand exposure across rally stages, the WRC Arena, fan zones and podium backdrops to deepen engagement with local motorsport fans and strengthen communication and collaboration with key customers and partners.

Meanwhile, Hankook has been the exclusive rally tire supplier for all WRC classes since the 2025 season and continues to support more than 70 motorsport competitions worldwide through exclusive tire supply agreements and team sponsorships. By actively leveraging driving data collected from these events in its research and development (R&D) efforts, Hankook continues to advance high-performance tire technology while further strengthening its competitiveness as a global top-tier brand.

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing, and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook Tire America Corp. markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires, as well as medium truck and bus tires in the United States. Hankook Tire America Corp. is a subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea.

About Hankook Rally US

Rally US is the United States round of the FIA World Rally Championship, August 25–29, 2027, and the WRC's first visit to the U.S. since 1988. Rally US is organized by Podium Event Partners, LLC, with offices in the Sunsphere in Knoxville, Tennessee. The event is sanctioned by the Automobile Competition Committee for the United States ('ACCUS'), he official ASN (National Sporting Authority) recognized by the Fédération International de l'Automobile ('FIA'). Follow @wrcrallyus for updates or contact: [email protected]

Contact

Brodeur Partners for Hankook Tire
Taylor Vincent
[email protected]

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