How Swiss Media Use AI In News Reporting

(MENAFN- Swissinfo) No major Swiss media company wants to do without artificial intelligence (AI). But none of them can exactly define how much time or money the technology is saving. This content was published on November 5, 2026 - 09:00 4 minutes Jürg Tschirren, SRF

Deutsch de Wie Schweizer Medienhäuser KI in der Berichterstattung einsetzen Original Read more: Wie Schweizer Medienhäuser KI in der Berichterstattung eins Português pt Como a mídia usa a inteligência artificial na cobertura jornalística Read more: Como a mídia usa a inteligência artificial na cobertura jornalí

Media organisations are increasingly using AI to transcribe interviews, create summaries and suggest headlines. According to Nadia Kohler, head of the data and AI unit at the Tamedia media group, AI is primarily a tool.

The goal is not to let AI generate journalistic texts without oversight. Whenever AI is used in writing, the content must be checked, contextualised and, if necessary, modified by humans.

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This content was published on Sep 11, 2024 Workers in the creative sector are under increasing pressure from the launch of AI software such as ChatGPT. This is a global trend that is transforming the labour market.

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