Wyndham Introduces 12th Brand to Türkiye with Vienna House Debut in Istanbul
(MENAFN- Alto ) The newly opened Vienna House by Wyndham Istanbul Bahçelievler brings the brand's contemporary European lifestyle proposition to Türkiye
Caption: Pictured above, Vienna House by Wyndham Istanbul Bahçelievler Junior Suite, Hamman and breakfast restaurant.
Dubai, United Arab Emirates (4th November 2026) – Wyndham Hotels & Resorts has announced the opening of Vienna House by Wyndham Istanbul Bahçelievler, introducing the Vienna House brand to Türkiye for the first time and expanding Wyndham's portfolio in the country to 12 brands. The opening further strengthens Wyndham's leadership in Türkiye, where it is the largest international hotel franchisor in the country by number of hotels, with approximately 140 properties operating under Wyndham brands.
The debut comes as Istanbul continues to strengthen its position as one of the world's leading travel destinations, attracting nearly 20 million international visitors last year, making it one of the world’s 10 most visited cities. The arrival of Vienna House reflects Wyndham's strategy of bringing the right brands to high-growth markets and responding to evolving traveller preferences. With its "Endless Exploration" philosophy, the brand encourages guests to discover the character, culture and hidden stories of every destination they visit. Few cities embody that spirit more naturally than Istanbul, where centuries of history, diverse neighbourhoods and the meeting of Europe and Asia create endless opportunities for discovery.
As demand grows for more experience-driven travel, the opening adds a distinctive lifestyle offering to Wyndham's portfolio in Türkiye, giving travellers greater choice while providing owners access to a differentiated international brand.
The Vienna House by Wyndham portfolio includes hotels across Europe, from established urban destinations such as Berlin and Amsterdam to distinctive secondary destinations. Following the brand’s recent expansion beyond Europe with the opening of a property in Vietnam, its arrival in Istanbul represents another step in Vienna House’s international growth. The Istanbul hotel is now open under a franchise agreement with ARES İstanbul Turizm, a long-standing Wyndham franchisee.
“The opening of Vienna House in Istanbul reflects both the strength and growing sophistication of Türkiye's hospitality market, as well as our confidence in its long-term future. As the country's largest international hotel company, we are proud to be growing alongside Türkiye's tourism success, expanding our portfolio with brands that meet the evolving needs of travellers and hotel owners. Vienna House is perfectly suited to Istanbul, a city that inspires curiosity, discovery and cultural connection at every turn, and further broadens the choice available as demand grows for more experience-led hospitality, while giving our owners more choice and our guests more ways to experience Wyndham.”
- Arcan Bayraktaroğlu, Country Director for Türkiye, Wyndham Hotels & Resorts
A New Lifestyle Offering for Istanbul
Vienna House by Wyndham Istanbul Bahçelievler combines contemporary European-inspired design with local touches, creating a relaxed and characterful setting for both business and leisure travellers.
Located on Istanbul's European side, the hotel offers convenient access to Istanbul Airport, the Istanbul Expo Centre and the business and commercial districts surrounding the Basin Ekspres corridor, making it well-positioned for both domestic and international visitors.
The hotel features 114 guest rooms, including Superior and Deluxe Rooms, Junior Suites, two accessible rooms and spacious 65-square-metre Vienna Suites with separate living areas.
Designed for Business, Leisure and Wellbeing
Guests can enjoy a range of facilities designed for both short and extended stays. The property includes a meeting room accommodating up to 30 guests, a fitness centre and a comprehensive spa featuring a Turkish bath, sauna, steam room and seven treatment rooms.
Dining is centred around the Vienna Restaurant, which serves international cuisine and accommodates up to 130 guests for dining and social occasions.
Building on a long-standing relationship with Wyndham
The opening further strengthens the relationship between Wyndham and ARES İstanbul Turizm, which first entered into a franchise relationship with Wyndham in 2019 with the opening of La Quinta by Wyndham Istanbul Güneşli, the first La Quinta hotel to open outside the Americas.
ARES İstanbul Turizm also owns and operates Days Inn by Wyndham Istanbul Bomonti, giving the owner experience across multiple Wyndham brands in Istanbul.
“Vienna House and Istanbul are a natural fit, bringing together the brand’s distinctive European style and the energy of one of Türkiye’s most dynamic cities. This opening represents another important step in our strong relationship with Wyndham and gives us the opportunity to introduce a different lifestyle concept to the Istanbul market. We look forward to welcoming both domestic and international travellers and building on our experience operating Wyndham hotels in the city.”
- Tamer Çiçek, CEO, , ARES İstanbul Turizm
Expanding Wyndham’s brand portfolio across Türkiye
The opening of Vienna House by Wyndham Istanbul Bahçelievler adds another international brand to Wyndham’s growing portfolio in Türkiye, where Wyndham Hotels & Resorts is the largest international hotel company in the country by number of hotels. The company continues to expand across major urban, leisure and emerging destinations, giving owners access to a broad portfolio of brands aligned with different market opportunities and traveller needs.
With approximately 140 hotels across Türkiye, including more than 40 in Istanbul, Wyndham’s portfolio spans economy, midscale, upscale and lifestyle hospitality. The company also has approximately 40 additional properties in development across the country, supporting its continued growth in the market.
All Wyndham hotels, including Vienna House properties, participate in Wyndham Rewards®, Wyndham’s global loyalty programme with approximately 129 million enrolled members, giving members opportunities to earn and redeem points across thousands of hotels, vacation club resorts and vacation rentals worldwide. Join for free at WyndhamRewards.com.
Caption: Pictured above, Vienna House by Wyndham Istanbul Bahçelievler Junior Suite, Hamman and breakfast restaurant.
Dubai, United Arab Emirates (4th November 2026) – Wyndham Hotels & Resorts has announced the opening of Vienna House by Wyndham Istanbul Bahçelievler, introducing the Vienna House brand to Türkiye for the first time and expanding Wyndham's portfolio in the country to 12 brands. The opening further strengthens Wyndham's leadership in Türkiye, where it is the largest international hotel franchisor in the country by number of hotels, with approximately 140 properties operating under Wyndham brands.
The debut comes as Istanbul continues to strengthen its position as one of the world's leading travel destinations, attracting nearly 20 million international visitors last year, making it one of the world’s 10 most visited cities. The arrival of Vienna House reflects Wyndham's strategy of bringing the right brands to high-growth markets and responding to evolving traveller preferences. With its "Endless Exploration" philosophy, the brand encourages guests to discover the character, culture and hidden stories of every destination they visit. Few cities embody that spirit more naturally than Istanbul, where centuries of history, diverse neighbourhoods and the meeting of Europe and Asia create endless opportunities for discovery.
As demand grows for more experience-driven travel, the opening adds a distinctive lifestyle offering to Wyndham's portfolio in Türkiye, giving travellers greater choice while providing owners access to a differentiated international brand.
The Vienna House by Wyndham portfolio includes hotels across Europe, from established urban destinations such as Berlin and Amsterdam to distinctive secondary destinations. Following the brand’s recent expansion beyond Europe with the opening of a property in Vietnam, its arrival in Istanbul represents another step in Vienna House’s international growth. The Istanbul hotel is now open under a franchise agreement with ARES İstanbul Turizm, a long-standing Wyndham franchisee.
“The opening of Vienna House in Istanbul reflects both the strength and growing sophistication of Türkiye's hospitality market, as well as our confidence in its long-term future. As the country's largest international hotel company, we are proud to be growing alongside Türkiye's tourism success, expanding our portfolio with brands that meet the evolving needs of travellers and hotel owners. Vienna House is perfectly suited to Istanbul, a city that inspires curiosity, discovery and cultural connection at every turn, and further broadens the choice available as demand grows for more experience-led hospitality, while giving our owners more choice and our guests more ways to experience Wyndham.”
- Arcan Bayraktaroğlu, Country Director for Türkiye, Wyndham Hotels & Resorts
A New Lifestyle Offering for Istanbul
Vienna House by Wyndham Istanbul Bahçelievler combines contemporary European-inspired design with local touches, creating a relaxed and characterful setting for both business and leisure travellers.
Located on Istanbul's European side, the hotel offers convenient access to Istanbul Airport, the Istanbul Expo Centre and the business and commercial districts surrounding the Basin Ekspres corridor, making it well-positioned for both domestic and international visitors.
The hotel features 114 guest rooms, including Superior and Deluxe Rooms, Junior Suites, two accessible rooms and spacious 65-square-metre Vienna Suites with separate living areas.
Designed for Business, Leisure and Wellbeing
Guests can enjoy a range of facilities designed for both short and extended stays. The property includes a meeting room accommodating up to 30 guests, a fitness centre and a comprehensive spa featuring a Turkish bath, sauna, steam room and seven treatment rooms.
Dining is centred around the Vienna Restaurant, which serves international cuisine and accommodates up to 130 guests for dining and social occasions.
Building on a long-standing relationship with Wyndham
The opening further strengthens the relationship between Wyndham and ARES İstanbul Turizm, which first entered into a franchise relationship with Wyndham in 2019 with the opening of La Quinta by Wyndham Istanbul Güneşli, the first La Quinta hotel to open outside the Americas.
ARES İstanbul Turizm also owns and operates Days Inn by Wyndham Istanbul Bomonti, giving the owner experience across multiple Wyndham brands in Istanbul.
“Vienna House and Istanbul are a natural fit, bringing together the brand’s distinctive European style and the energy of one of Türkiye’s most dynamic cities. This opening represents another important step in our strong relationship with Wyndham and gives us the opportunity to introduce a different lifestyle concept to the Istanbul market. We look forward to welcoming both domestic and international travellers and building on our experience operating Wyndham hotels in the city.”
- Tamer Çiçek, CEO, , ARES İstanbul Turizm
Expanding Wyndham’s brand portfolio across Türkiye
The opening of Vienna House by Wyndham Istanbul Bahçelievler adds another international brand to Wyndham’s growing portfolio in Türkiye, where Wyndham Hotels & Resorts is the largest international hotel company in the country by number of hotels. The company continues to expand across major urban, leisure and emerging destinations, giving owners access to a broad portfolio of brands aligned with different market opportunities and traveller needs.
With approximately 140 hotels across Türkiye, including more than 40 in Istanbul, Wyndham’s portfolio spans economy, midscale, upscale and lifestyle hospitality. The company also has approximately 40 additional properties in development across the country, supporting its continued growth in the market.
All Wyndham hotels, including Vienna House properties, participate in Wyndham Rewards®, Wyndham’s global loyalty programme with approximately 129 million enrolled members, giving members opportunities to earn and redeem points across thousands of hotels, vacation club resorts and vacation rentals worldwide. Join for free at WyndhamRewards.com.
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