Tourism Malaysia Targets Bangladesh's Muslim Travel Market

(MENAFN- Bangladesh Monitor) Dhaka: Tourism Malaysia is seeking to attract more Bangladeshi travelers by promoting destinations beyond Kuala Lumpur and expanding awareness of the country's education, health, business and Muslim-friendly tourism offerings.

The initiative was highlighted at a networking and engagement session with Bangladesh's tour operators and airline officials, organized by Tourism Malaysia Dhaka in collaboration with Malaysia's Islamic Tourism Centre, at InterContinental Dhaka on October 28.

Mohd Hafiz B Mohd Shah, senior tourism officer in Tourism Malaysia's International Promotion Division for Asia and Africa, encouraged Bangladeshi visitors to explore destinations such as Malacca and Johor Bahru. He also highlighted opportunities in education tourism, medical travel, second-home programs and meetings, incentives, conferences and exhibitions (MICE).

He emphasized Malaysia's halal food options, Muslim-friendly facilities and family-oriented attractions.

Mohd Hafiz B Mohd Shah, senior tourism officer in Tourism Malaysia's International Promotion Division for Asia and Africa, addressing the event

Bangladesh recorded 130,026 visitor arrivals to Malaysia from January through September 2026, a 36 percent decline from the same period last year, according to figures shared at the event. Shah said the market had room to recover, noting that 43 direct flights currently connect the two countries, offering a combined 11,361 seats. He also said Novoair is expected to launch Malaysia services in the second quarter of 2027.

Mohammad Faisal Bin Abu Suaib Khan, director general of Malaysia's Islamic Tourism Centre, joined virtually and highlighted the country's longstanding appeal to Muslim travelers. He said Malaysia had ranked as the leading Muslim-friendly destination for 11 consecutive years in the Global Muslim Travel Index.

Malaysia welcomed 42 million visitors last year, including 10 million Muslim travelers, he said, adding that Bangladeshi food is also available in the country.

Tourism Malaysia's latest outreach reflects its broader effort to rebuild visitor numbers from Bangladesh by highlighting diverse destinations, accessible air connectivity and Muslim-friendly travel experiences. With additional flight capacity expected in 2027, the country hopes to encourage more Bangladeshis to discover its wider tourism offerings and strengthen travel ties between the two nations.

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