Art World Publications Detect AI In Press Releases
The editor notes that AI-generated text often exhibits an“uncanny cadence” that combines an“overconfident style” with a lack of substantive meaning, similar to a“motivational LinkedIn post.” Professionals who read, write, and edit texts are particularly sensitive to the“artificial staccato and mawkish pathos” characteristic of such content.
An artist friend recently sent the Hyperallergic editor an“obviously AI-drafted press release” from a“well-respected Manhattan institution,” commenting,“Wow, they really have no shame.” The editor acknowledges the substantial burden of self-promotion placed on artists and cultural workers, particularly those without gallery representation or assistants. These individuals often spend considerable time outside their studios developing exhibition texts, grant applications, or social media content without adequate training or compensation, making AI tools an appealing option to streamline these tasks.
However, the editor argues that well-resourced institutions, including museums, foundations, and cultural organizations, have no justification for relying on AI for textual materials. The article also suggests that underpaid and overworked museum staff should receive additional time and resources to avoid delegating original writing to AI. The editor extends this expectation to public relations representatives, marketing professionals, and others whose primary role involves communicating effectively with the public and media.
Journalists and writers, who often face similar precarious working conditions as artists, have a“moral responsibility” to maintain the integrity of their profession by keeping AI out of the core writing process. This involves“crafting original sentences whose form deepens their substance.” Wired magazine's AI guidelines emphasize this point, stating,“We think someone who writes for a living needs to constantly be thinking about the best way to express complex ideas in their own words.”
We previously reported:Artist residencies are essential for supporting human creativity against the rise of artificial intelligence, says the MacDowell organization.
Source: Hyperallergic
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