HOPTEK Is Now Graypool, The Intelligence Behind Every Freight Decision
The decisions that drive revenue in freight now happen in seconds, on each company's own strategy, and each one informs the next. Some of the biggest names in trucking already run on Graypool, including Werner, Prime, Hirschbach, and Marten.
HOPTEK is now Graypool, a freight monetization platform for truckload carriers, from mid-size fleets to the largest networks. The company is backed by $5 million in pre-seed funding from Jerk Ventures, Kearney, LPX Partners, Venture 53 and Werner Enterprises. Graypool is unveiling the new name this week at the American Trucking Associations' Management Conference & Exhibition (MCE) in Charlotte, at booth #22104, and at graypool.
Graypool Accept decides which freight enters the network and how to execute it profitably. Graypool Source decides which spot and transactional freight to pursue. Together, Graypool gives each freight opportunity an economic decision before execution, at machine speed. It works with existing TMS, EDI connections, and load boards.
Every decision is recorded with its reasoning and its outcome. That record belongs to the customer, and it is the foundation for what Graypool builds next.
Products and Proof
In production today:
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Graypool Accept evaluates contract and spot tenders against the customer's network strategy and economics, accepts the freight that is profitable for the network, finds the best execution mode for each load, tracks contract freight against commitments, and routes the rest for negotiation or review.
Graypool Source automatically finds and evaluates spot freight across load boards, shipper and 3PL sources, prices each opportunity against the customer's network strategy, and bids or books within the customer's policy.
Werner is awarded $1.5 million in freight a week through Graypool Source. Across its customers, carriers have booked $150 million in annualized freight revenue through Graypool Source.
Graypool's Investors Run the Logistics Value Chain Gamut
Graypool's investors sit on every side of the freight business. Werner Enterprises Kearney LPX Partners Venture 53 Jerk VenturesGraypool will use the backing to bring more truckload carriers onto the platform, connect their capacity to more sources of demand, deepen its intelligence, and grow its go-to-market and engineering teams.
About Graypool
Graypool is a freight monetization platform for truckload carriers. It runs the pre-dispatch decisions that turn a carrier's capacity into revenue: which tenders to accept, which spot freight to pursue and at what price, and how to execute each load. Every decision runs on the carrier's own strategy, economics, and policy, at machine speed. Graypool is headquartered in Atlanta and was formerly known as HOPTEK. Learn more at graypool.
Contact Meir Kahtan
Meir Kahtan Public Relations
[email protected]
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