Sachin Tendulkar's Ten X You Expands To Running, Cheaper Shoes
While Ten X You's best-selling products in its first year include performance shoes for cricketers, the company is rolling out footwear designed for different kinds of runners. It is also taking T-shirts and other running apparel to marathons and running clubs across India, Karthik Gurumurthy, co-founder and chief executive of Ten X You, told Mint in an interview.
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