The Dyson Airsmooth™ is now available in the Middle East Faster drying. Controlled styling. Healthier hair.

(MENAFN- OMC) Saudi Arabia, 5 October 2026: The Dyson Airsmooth™, Dyson’s first dedicated hot-air brush, is now available in the UAE and Saudi Arabia. Engineered to simplify everyday routines, it delivers faster drying and controlled styling while helping protect hair health.

In a world where you’re always on-the-go, styling your hair can often feel like a trade-off: time, effort or hair health. We don’t think you should have to choose. The Dyson Airsmooth™ brings together Dyson’s pioneering airflow technology with unique PivotFlex™ and Anti-snag bristle technology, to help dry, smooth and lift hair with ease.

The Dyson Airsmooth™ is designed for efficient drying and styling, hassle-free stretching and curl prep, and maximum confidence. No complicated routines. No compromise. Just a smoother, more efficient way to achieve a natural blowout, for all hair types.


INSIDE THE TECHNOLOGY

At Dyson, we elevate beauty routines with precision engineering.

Traditional hot air brushes can expose hair to unnecessary stress, mechanical damage, dryness and breakage, often due to excessive heat, snag-prone ball-tip bristles and uneven heat distribution.

In true Dyson fashion, our engineers pioneered a first-of-its-kind solution to these problems: a patented dual bristle system designed to guide hair, not fight it.

Anti-snag bristles glide through hair with less breakage. Their unique looped structure collapses to release strands with ease, reducing snagging and improving scalp comfort when styling.

PivotFlex™ bristles leverage an open-base design to diffuse and control high-pressure airflow, minimising frizz and hair disturbance as you style. Flexing up to 90 degrees, the tapered profile helps hair wrap and release smoothly, creating tension without tangles.

When combined in a unique teardrop formation, these bristles work together to deliver optimal tension from root to tip, helping stretch curls and coils, smooth lengths and reduce frizz, all in a single motion.

Working alongside intelligent heat control technology, which measures temperature 100 times a second, the result is a styling routine that feels controlled, comfortable, and healthier, allowing you to explore different styles, while protecting the integrity of natural curl patterns and textures over time


DESIGNED FOR THE EVERYDAY
With the Dyson Airsmooth™, it isn’t just about the end result, it’s about how styling fits into your everyday life.

Lightweight and ergonomic, the machine is engineered to be easy and comfortable to use, for all hair lengths. With universal voltage, it’s designed to stay with you, ready for weekends away, post-gym routines, or getting ready on holiday. And, engineered for all hair types, it works across a wide range of textures, supporting different routines and desired results for straight,wavy,curly and coily hair. From everyday smoothing, to creating a stretched, polished base for the next step in your routine, the Dyson Airsmooth™ brings ease and control to every styling experience.


REDEFINING THE WAY WE STYLE
Since the launch of the Dyson Supersonic™ hair dryer in 2016, Dyson has spent the last decade continuously innovating and researching in hair science and airflow technology.

The Dyson Airwrap™, introduced in 2018, transformed the way people approach hair styling, harnessing powerful airflow instead of extreme heat to create effortless styles without damage.

This styling philosophy has continued to evolve and grow, from the Airwrap i.d.™, Dyson’s first Bluetooth® connected multi-styler, to the Dyson Airstrait™, for wet-to-dry straightening, and most recently, the Airwrap Co-anda 2x™, offering 2x the air pressure and 6-in-1 styling versatility.
With each new device, styling your hair has become easier, healthier and more expressive.
The Dyson Airsmooth™ is the latest addition to Dyson’s range of high-performance styling devices, designed for faster routines, smoother finishes and everyday ease.

THE PERFECT PAIRING

The Dyson Airsmooth™ pairs perfectly with the Dyson Omega™ leave-in conditioning spray, for the ultimate stretch and smooth duo.







Availability
The Dyson Airsmooth™ is available for purchase Dyson websites , priced at AED 999 / SAR 999 and from Dyson Demo Stores:

Dubai: Dubai Mall, Mall of the Emirates, City Centre Mirdif, Dubai Hills Mall, Dyson pop-up at Terminal 3
Abu Dhabi: Yas Mall, The Galleria Mall
Al Ain: Jimi Mall
Riyadh: Nakheel Mall, Riyadh Park Mall
Jeddah: Red Sea Mall
Dammam: Nakheel Mall
Qatar: Hamad International Airport (Departures – Concourse C)


Contact
For more information, please contact:
Nadia Taha – ...
Weber Shandwick – ...
Or visit:

NOTES TO EDITORS

Dyson is a global technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarters in Singapore and two technology campuses in the UK spanning over 700 acres in Malmesbury and Hullavington. Since 1993, Dyson has invested £1.7bn in its Wiltshire offices and laboratories that house the early-stage research, design and development of future Dyson technology. Dyson remains family-owned and employs 14,000 people globally including a 6,500 strong engineering team. It sells products in 85 markets in over 439 Dyson direct retail stores around the world, including a Dyson Virtual Reality Demo Store too.
Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies in air purification, robotics, haircare, lighting, hand drying, and now audio, with the Dyson Zone noise cancelling headphones with air purification.
The Dyson Institute of Engineering and Technology is a new model for engineering education combining the academic rigour of a traditional university with hands-on and real-world experience of working on live product and technology projects inside a global technology company. Dyson’s 156 Undergraduate Engineers are paid a salary from day one and pay no tuition fees; 33% of the Undergraduate Engineers identify as female, compared to a sector average of 19% for engineering and technology undergraduate courses. The Dyson Institute offers not just an education, but the start of an accelerated Dyson career.
Founded in 2002, the James Dyson Foundation is an international charity that empowers aspiring engineers, supports engineering education and invests in medical research, donating over £145m to charitable causes to date. The James Dyson Award is the Foundation’s annual design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported more than 400 inventions worldwide, providing funds to support their commercialisation; 70% of James Dyson Award past global winners are following up and pursuing their inventions full time.
The Dyson family established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside. Sustainable food production, food security and the environment are vital to the UK’s health and economy. There is a real opportunity for agriculture to drive a revolution in technology and vice versa. Dyson Farming is developing new approaches to efficient, high-technology agriculture and food production.

Dyson Farming grows a range of produce including wheat and barley, potatoes, onions and peas – of which it is the largest single producer on the UK. It also produces beef and lamb, and grows British strawberries out of season in its state-of-the-art glasshouse which is heated by an adjacent anaerobic digester.

Key products:

•Dyson HushJet™ purifier compact: Dyson’s most powerful small-format purifier, engineered to deliver high-velocity airflow with whisper-quiet performance. Featuring the new HushJet™ entrainment nozzle, it projects purified air further and faster while reducing turbulence and noise, operating at just 24 dBA in Sleep mode. Its fully sealed 360-degree electrostatic filtration system captures 99.97% of pollutants as small as 0.3 microns, with up to five years of filter life. Compact yet powerful, it intelligently monitors and purifies rooms up to 100 square metres for cleaner air day and night.

•Dyson Amino™ Leave-in scalp bubble treatment: Dyson Beauty’s first scalp-focused formulation, engineered to hydrate, protect and strengthen the scalp for healthier hair from the root. Powered by the Dyson Amino11™ blend, combining Dyson Farming barley with 11 amino acids, this lightweight foam-to-serum treatment is clinically proven to reduce excess oil by 62% and visible flakes by 88%. Infused with niacinamide, Ectoin Natural® and caffeine, it helps support the scalp barrier, improve moisture balance and promote stronger, healthier-looking hair, all in a non-greasy, easy-to-apply leave-in formula. (Coming soon to the region)

•Dyson Airwrap Co-anda 2x™ multi-styler and dryer: Dyson’s most powerful Airwrap yet, engineered with the new Hyperdymium™ 2 motor to deliver twice the air pressure for faster drying and enhanced Coanda airflow. Designed to dry, curl, wave, straighten and volumise with no heat damage, it uses intelligent attachments and connected i.d. curl™ technology to automatically personalise styling at the push of a button, creating longer-lasting, high-definition results while protecting hair health.
•Dyson Supersonic Nural™: Dyson’s most intelligent hair dryer yet, the Supersonic Nural™ is engineered for healthier scalp and shinier hair. Equipped with a network of smart Nural™ sensors, it offers fast, intelligent drying with no extreme heat, suitable for all hair types. Key features include Scalp protect mode, which automatically lowers heat to 55°C as it nears the scalp to protect scalp health while maintaining drying speed.
•Dyson Airstrait™ straightener: A new way to straighten, from wet to dry with air and no hot plates. No heat damage. High-pressure airflow projected downwards at a 45° angle creates the tension needed to align hair for a smooth end style. Straightens from wet to dry, simplifying your routine. Engineered to create a natural straight finish.

•Dyson Supersonic r™ Professional hair dryer: Dyson’s lightest, smallest, and most precise styling tool enabled by a new, energy-dense heater technology, as well as Dyson’s highspeed electric motor and intelligent Radio Frequency Identification (RFID) on its attachments to automatically adjust performance.

•Dyson Chitosan™ : Dyson’s first hair care-meets-styling range, combining over a decade of hair science research with innovative formulation technology. Designed for all hair types, the wet-line range includes a Pre-Style Cream and Post-Style Serum that work together to reduce frizz, enhance shine, and protect hair health, delivering high-performance results without compromise.

•Dyson V16 Piston Animal Submarine™ wet and dry vacuum: Dyson’s most versatile all-in-one cleaner, combining the powerful performance of the Piston Animal™ with the upgraded Submarine™ 2.0 wet roller head. This new head uses hydration, agitation and extraction to wash spills and tough stains from hard floors, with adjustable hydration modes for stubborn messes. Alongside advanced dust illumination, intelligent floor-type sensing, and hygienic dust compaction technology, the Dyson DS60 Piston Animal Submarine™ offers a seamless solution for tackling dust, dirt, hair, and liquid spills across the entire home.

•Dyson OnTrac™: Noise cancelling headphones with air purification. Advanced noise cancelling removes unwanted environmental and motor noise, and high-fidelity precision audio replicates sound as the artist or creator intended.

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