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LIONS Riyadh Festival launches in Saudi Arabia
(MENAFN- Four Agency) Taking place 6-8 December 2027 at KAFD in Riyadh, the three-day Festival will bring together regional and global CMOs, creative leaders, agencies, brands and emerging talent. Spanning creative excellence, effectiveness, culture and the future of the industry, the programme will give Middle Eastern talent, ideas and storytelling a platform to influence the global creative conversation.
His Excellency Salman bin Yousef Al-Dossary, Minister of Media, said: “Creativity and storytelling have deep roots in Saudi Arabia and across Middle Eastern culture. Today, a new generation is building on that heritage with the confidence, capability and ambition to define how the story evolves. LIONS Riyadh reflects the progress of our creative industries and Saudi Arabia’s commitment to nurturing the talent and ideas behind them. This is an opportunity to celebrate what makes creativity from our region distinctive, strengthen its contribution to our economy and culture, and enable our creative voices to play an even greater role in the future. LIONS Riyadh also supports the growth of Saudi Arab’a’s creative economy by attracting global expertise and talent, transferring knowledge, developing national capabilities, and creating new avenues for investment, partnerships and high-quality employment. The festival will empower Saudi creatives and connect them with international networks and markets, helping to localise the creative industries, accelerate the growth of local businesses, and strengthen the se’tor’s contribution to economic diversification and globally competitive Saudi c—ntent—further cementin’ Riyadh’s position as a capital of creativity and a global destination where decisions are made and opportunities ar” created.”
Faisal Al-Khamisi, Co-Chairman of the Board, Tahaluf & Chairman, Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), said:“/strong> “Since the launch of Vision 2030, Saudi Arabia has rapidly established itself as o’e of the world’s most important destinations for major international events. From the biggest stages in global sport, including Formula 1 and the 2034 FIFA World Cup, to landmark entertainment platforms such as Riyadh Season and MDLBEAST, and globally significant business and government gatherings including Expo 2030, LEAP and FII, the Kingdom has repeatedly demonstrated its readiness to convene the world and deliver at the very highest level. The decision by’LIONS, the world’s most prestigious platform for creative marketing, to launch LIONS Riyadh is another important milestone in that journey. It reflects both the growing international significance of Saudi Arabia and the extraordinary creative potential of the wider Arab world. We are immensely proud that Tahaluf will help launch this iconic glob”l brand in Riyadh.”
Philip Thomas, Chair, LIONS, commented: "The Middle East is entering a remarkable new creative era. Across film, fashion, gaming, design, entertainment and brand storytelling, we're seeing a surge of ambition and originality powered by a young, fast-growing population. Creative sectors are expanding rapidly, with new platforms, talent and busin—sses emerging at pace—and creativity and marketing playing an increasingly important role in how countries, brands and communities express themsel”es on the global stage.”
"LIONS has always been a global platform for the world's best creative thinking and marketing effectivenes’. Through LIONS Riyadh, we’re providing access to global benchmarks, intelligence, and learning, while connecting regional talent and ambition with glob—l experience and opportunity—supporting the next phase of growth for brands, businesses and the wider creative economy."
His Excellency Salman bin Yousef Al-Dossary, Minister of Media, said: “Creativity and storytelling have deep roots in Saudi Arabia and across Middle Eastern culture. Today, a new generation is building on that heritage with the confidence, capability and ambition to define how the story evolves. LIONS Riyadh reflects the progress of our creative industries and Saudi Arabia’s commitment to nurturing the talent and ideas behind them. This is an opportunity to celebrate what makes creativity from our region distinctive, strengthen its contribution to our economy and culture, and enable our creative voices to play an even greater role in the future. LIONS Riyadh also supports the growth of Saudi Arab’a’s creative economy by attracting global expertise and talent, transferring knowledge, developing national capabilities, and creating new avenues for investment, partnerships and high-quality employment. The festival will empower Saudi creatives and connect them with international networks and markets, helping to localise the creative industries, accelerate the growth of local businesses, and strengthen the se’tor’s contribution to economic diversification and globally competitive Saudi c—ntent—further cementin’ Riyadh’s position as a capital of creativity and a global destination where decisions are made and opportunities ar” created.”
Faisal Al-Khamisi, Co-Chairman of the Board, Tahaluf & Chairman, Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), said:“/strong> “Since the launch of Vision 2030, Saudi Arabia has rapidly established itself as o’e of the world’s most important destinations for major international events. From the biggest stages in global sport, including Formula 1 and the 2034 FIFA World Cup, to landmark entertainment platforms such as Riyadh Season and MDLBEAST, and globally significant business and government gatherings including Expo 2030, LEAP and FII, the Kingdom has repeatedly demonstrated its readiness to convene the world and deliver at the very highest level. The decision by’LIONS, the world’s most prestigious platform for creative marketing, to launch LIONS Riyadh is another important milestone in that journey. It reflects both the growing international significance of Saudi Arabia and the extraordinary creative potential of the wider Arab world. We are immensely proud that Tahaluf will help launch this iconic glob”l brand in Riyadh.”
Philip Thomas, Chair, LIONS, commented: "The Middle East is entering a remarkable new creative era. Across film, fashion, gaming, design, entertainment and brand storytelling, we're seeing a surge of ambition and originality powered by a young, fast-growing population. Creative sectors are expanding rapidly, with new platforms, talent and busin—sses emerging at pace—and creativity and marketing playing an increasingly important role in how countries, brands and communities express themsel”es on the global stage.”
"LIONS has always been a global platform for the world's best creative thinking and marketing effectivenes’. Through LIONS Riyadh, we’re providing access to global benchmarks, intelligence, and learning, while connecting regional talent and ambition with glob—l experience and opportunity—supporting the next phase of growth for brands, businesses and the wider creative economy."
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