Costa Rica Won Two Awards At The 2026 Travel Marketing Awards In The United Kingdom
Costa Rica was recognized at The Travel Marketing Awards 2026 in the United Kingdom for the“This is Pura Vida” campaign, developed by the Costa Rican Tourism Board (ICT) to promote our country as a tourism destination with a wide range of adventure, nature, and wellnes offerings in the British market.
Specifically, Costa Rica won Gold in the“Content Marketing Campaign of the Year” category and also achieved Silver as“Media Partnership of the Year.”
According to the organizers, The Travel Marketing Awards recognize the creativity, innovation, and effectiveness of the best marketing and communication actions within the travel and tourism industry. The awards are organized by the Travel Marketing Group (TMG) of the United Kingdom.
It is worth noting that the“This is Pura Vida” campaign featured a strategic partnership with the prestigious British media outlet The Independent, with the objective of bringing Costa Rica's tourism proposal closer to potential travelers in the UK through content capable of conveying the essence, diversity, and experiences that distinguish the destination.
“We receive these two recognitions for Costa Rica at The Travel Marketing Awards 2026 with enormous satisfaction, because they back the promotion, creativity, and innovation efforts we undertake from the ICT to strengthen our country's positioning in the United Kingdom and Europe,” highlighted Marcos V. Borges, executive president of the ICT.
The awards gala was held at the London Marriott Grosvenor Square, and the confirmation of the complete list of winners was officially published a few days ago on the official Travel Marketing Group (TMG) website.
The United Kingdom Strengthens As A Source Market From EuropeThe United Kingdom constitutes one of Costa Rica's priority markets in Europe, which is why actions of this type allow the destination to remain present among potential travelers and distinctively communicate the attributes and extraordinary experiences the country offers.
According to the most recent ICT data, the United Kingdom ranks as the third-largest source market for tourists from Europe. Between January and August, the entry of 47,753 British tourists via air was registered.
Likewise, Europe registered an 8.8% growth compared to the same period of the previous year, with a total of 319,552 travelers from the Old Continent counted.
“The growth of over 8% in arrivals by air from Europe between January and August motivates us, but it also commits us to redoubling efforts: continuing to innovate in our promotion, strengthening air connectivity, and continuing to improve our tourism product and competitiveness. We want more Europeans to choose Costa Rica, visit us, and live extraordinary experiences, and for each new visit to contribute to generating opportunities, well-being, and social progress for our communities,” concluded the tourism head.
Press contact: Luis Jara Cubillo..... / Telephone: 83414521
The post Costa Rica Won Two Awards at the 2026 Travel Marketing Awards in the United Kingdom appeared first on The Costa Rica News.
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