Spanish Loyalty Market To Reach US$1.72 Billion In 2026, Driven By Digital Payments, Personalized Savings And Travel Rewards

(MENAFN- GlobeNewsWire - Nasdaq) Opportunities span savings- and subscription-led grocery programs, payment-linked rewards, mobility and EV ecosystems, expanded travel partnerships, and app-based omnichannel personalization supported by consent-led data use.

Dublin, Sept. 16, 2026 (GLOBE NEWSWIRE) -- "Spain Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation - Databook Q2 2026 Update" has been added to ResearchAndMarkets.com's offering.

Spain's loyalty market is forecast to grow by 17.2% annually to reach US$1.72 billion in 2026. Following a compound annual growth rate of 19.2% between 2021 and 2025, the market is expected to maintain strong momentum, expanding at a CAGR of 14.6% from 2026 to 2030. Its value is projected to rise from US$1.47 billion in 2025 to approximately US$2.98 billion by 2030.

Growth across the Spain loyalty market is being supported by changing consumer expectations, greater use of mobile payments, rising e-commerce activity and increased demand for measurable savings. Grocery retailers, mobility providers, airlines, airport operators and financial services companies are integrating loyalty more closely with payments, applications and everyday customer journeys.

Grocery Loyalty Focuses on Savings and Retention

Spanish grocery loyalty programs are shifting from passive points collection toward personalized discounts, subscription benefits and app-based savings. DIA has positioned Club Dia as a central component of its omnichannel strategy, serving 5.6 million users. The retailer reported that baskets from loyalty customers were twice the size of those from non-loyalty customers during the first half of 2025.

DIA also reported that loyalty sales represented 56% of gross sales in fiscal 2025 and has established a 2025-2029 target to add more than one million loyal customers. These developments demonstrate how loyalty is becoming increasingly connected to store economics, private-label adoption, promotional targeting and digital engagement. Investment is expected to favor programs that can deliver higher spending, stronger purchase frequency and improved customer retention.

Payments, Digital Wallets and Mobility Reshape Loyalty

Payment-linked loyalty is expanding rapidly as consumers adopt mobile wallets and digital transaction tools. Repsol's Waylet illustrates this shift, combining loyalty, payments, fuel purchases, electric vehicle charging and partner services. Repsol reported 10.8 million digital customers in 2025, most of whom used Waylet.

Banco de Espana reported that mobile-device usage at the point of sale had doubled since 2022. Spanish consumers also made almost three times as many online payments in 2024 as in 2019. These trends are creating more opportunities to connect rewards with payment credentials, recurring purchases, QR transactions, charging services and app-based customer accounts.

Travel Loyalty Expands Across the Customer Journey

Spain's strong travel activity is increasing the commercial importance of airline and airport loyalty programs. Aena's network served more than 384.8 million passengers in 2025, representing annual growth of 4.2%. Its strategic priorities include expanding digital services and strengthening loyalty engagement across airport parking, retail, dining, lounges and other commercial services.

Iberia is also developing Iberia Club through broader Avios redemption choices, additional non-air partners, more accessible membership tiers and spend-based recognition. Travel loyalty in Spain is expected to expand further into co-branded financial products, hotels, mobility, ancillary services and airport experiences.

E-Commerce Accelerates Omnichannel Personalization

Spain's e-commerce turnover reached EUR 25.75 billion in the first quarter of 2025, increasing 18.2% year over year, according to CNMC. More than 474 million e-commerce transactions were completed during the quarter, an annual increase of 14.9%.

Higher digital shopping frequency is encouraging retailers and service providers to invest in mobile coupons, digital receipts, payment-linked rewards and coordinated online and in-store experiences. Consent-led personalization will remain essential as operators balance commercial objectives with consumer privacy expectations and European Union data requirements.

Competitive Landscape

Competition in the Spain loyalty program market is expected to intensify over the next two to four years. Major participants include Club Dia, Club Carrefour, El Corte Ingles, Lidl Plus, Repsol Waylet, Iberia Club, Aena Club and card-linked providers such as Iberia Cards.

Recent developments emphasize partnerships and ecosystem expansion rather than major consolidation. In January 2026, Club Carrefour and GLS Spain announced an agreement providing delivery-related benefits through ChequeAhorro and adding more than 100 GLS collection points in Spain. Repsol continues to expand Waylet within its mobility strategy, while Iberia and Aena are broadening loyalty across travel-related services.

The most competitive programs will combine immediate savings, convenient payments, active mobile engagement and relevant partner benefits. Programs unable to demonstrate incremental spending, repeat purchases or meaningful customer value are likely to be simplified or repositioned.

Report Coverage

The report provides a data-centric analysis of the Spain loyalty industry, covering more than 100 key performance indicators and historical and forecast data through 2030. It examines loyalty spend, market penetration, redemption, breakage, enrollment, program economics and channel adoption.

• Loyalty market size and growth trends from 2021 to 2030
• Retail, e-commerce and point-of-sale market context
• Program types, including points, cashback, tiered, subscription, paid, community, referral and gamified models
• In-store, online and mobile loyalty channel performance
• Retail, financial services, healthcare, food delivery, travel, telecommunications, media and entertainment sectors
• Embedded and non-embedded loyalty models
• AI-enabled and blockchain-enabled program activity
• Cloud, on-premise, in-house and third-party loyalty platforms
• Consumer analysis by age, income and gender
• Program penetration, motivation, breakage and enrollment metrics

Strategic Value

The research supports market assessment, strategic planning, competitive benchmarking and investment analysis. It enables organizations to compare loyalty models, identify high-growth channels, assess platform economics and evaluate customer engagement across physical, digital and mobile environments.

As the Spain loyalty market approaches US$3 billion by 2030, competitive advantage will increasingly depend on delivering practical customer value through connected payments, personalized savings, digital convenience and broader partner ecosystems.

Key Attributes:

Report Attribute	Details
No. of Pages	127
Forecast Period	2026 - 2030
Estimated Market Value (USD) in 2026	$1.72 Billion
Forecasted Market Value (USD) by 2030	$2.98 Billion
Compound Annual Growth Rate	14.5%
Regions Covered	Spain

Key Topics Covered:
1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Spain Retail Sector Market Size Trend Analysis
2.1 Spain Retail Industry Market Size, 2021-2030
2.2 Spain Ecommerce Market Size, 2021-2030
2.3 Spain POS Market Size Trend Analysis, 2021-2030
3. Spain Loyalty Spend Market Size and Future Growth Dynamics
3.1 Spain Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
3.2 Spain Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
3.3 Spain Loyalty Spend Share by Functional Domains, 2021-2030
3.4 Spain Loyalty Spend by Loyalty Schemes, 2021-2030
3.5 Spain Loyalty Spend by Loyalty Platforms, 2021-2030
4. Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Spain Loyalty Schemes Spend Share by Loyalty Program Type, 2025
4.2 Spain Spend by Point-based Loyalty Program, 2021-2030
4.3 Spain Spend by Tiered Loyalty Program, 2021-2030
4.4 Spain Spend by Mission-driven Loyalty Program, 2021-2030
4.5 Spain Spend by Spend-based Loyalty Program, 2021-2030
4.6 Spain Spend by Gaming Loyalty Program, 2021-2030
4.7 Spain Spend by Free Perks Loyalty Program, 2021-2030
4.8 Spain Spend by Subscription Loyalty Program, 2021-2030
4.9 Spain Spend by Community Loyalty Program, 2021-2030
4.10 Spain Spend by Refer a Friend Loyalty Program, 2021-2030
4.11 Spain Spend by Paid Loyalty Program, 2021-2030
4.12 Spain Spend by Cashback Loyalty Program, 2021-2030
5. Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
5.1 Spain Loyalty Schemes Spend Share by Channel, 2021-2030
5.2 Spain Loyalty Spend by In-Store, 2021-2030
5.3 Spain Loyalty Spend by Online, 2021-2030
5.4 Spain Loyalty Spend by Mobile, 2021-2030
6. Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Spain Loyalty Schemes Spend Share by Business Model, 2021-2030
6.2 Spain Loyalty Spend by Seller Driven, 2021-2030
6.3 Spain Loyalty Spend by Payment Instrument Driven, 2021-2030
6.4 Spain Loyalty Spend by Other Segment, 2021-2030
7. Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Spain Loyalty Schemes Spend Share by Key Sectors, 2021-2030
7.2 Spain Loyalty Schemes Spend in Retail, 2021-2030
7.3 Spain Loyalty Schemes Spend in Financial Services, 2021-2030
7.4 Spain Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030
7.5 Spain Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030
7.6 Spain Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
7.7 Spain Loyalty Schemes Spend in Telecoms, 2021-2030
7.8 Spain Loyalty Schemes Spend in Media & Entertainment, 2021-2030
7.9 Spain Loyalty Schemes Spend in Other, 2021-2030
8. Spain Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030
8.1 Spain Online Loyalty Spend in Retail Segment, 2021-2030
8.2 Spain Online Loyalty Spend in Financial Services, 2021-2030
8.3 Spain Online Loyalty Spend in Healthcare & Wellness, 2021-2030
8.4 Spain Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030
8.5 Spain Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
8.6 Spain Online Loyalty Spend in Telecoms, 2021-2030
8.7 Spain Online Loyalty Spend in Media & Entertainment, 2021-2030
8.8 Spain Online Loyalty Spend in Other Segment, 2021-2030
9. Spain In-store Loyalty Spend in Key Sectors, 2021-2030
9.1 Spain In-store Loyalty Spend in Retail Segment, 2021-2030
9.2 Spain In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
9.3 Spain In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
9.4 Spain In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
9.5 Spain In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030
9.6 Spain In-store Loyalty Spend in Other Sector, 2021-2030
10. Spain Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030
10.1 Spain Mobile App Loyalty Spend in Retail Segment, 2021-2030
10.2 Spain Mobile App Loyalty Spend in Financial Services Segment, 2021-2030
10.3 Spain Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
10.4 Spain Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
10.5 Spain Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
10.6 Spain Mobile App Loyalty Spend in Telecoms Segment, 2021-2030
10.7 Spain Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030
10.8 Spain Mobile App Loyalty Spend in Other Segment, 2021-2030
11. Spain Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Spain Loyalty Schemes Spend Share by Retail Segments, 2021-2030
11.2 Spain Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030
11.3 Spain Loyalty Retail Schemes Spend by Department Stores, 2021-2030
11.4 Spain Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030
11.5 Spain Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030
11.6 Spain Loyalty Retail Schemes Spend by Other, 2021-2030
12. Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Spain Loyalty Schemes Spend Share by Accessibility, 2021-2030
12.2 Spain Loyalty Spend by Card Based Access, 2021-2030
12.3 Spain Loyalty Spend by Digital Access, 2021-2030
13. Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Spain Loyalty Schemes Spend Share by Consumer Type, 2021-2030
13.2 Spain Loyalty Schemes Spend by B2B Consumers, 2021-2030
13.3 Spain Loyalty Spend by B2C Consumers, 2021-2030
14. Spain Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Spain Loyalty Schemes Spend Share by Membership Type, 2021-2030
14.2 Spain Loyalty Membership Type Schemes Spend by Free, 2021-2030
14.3 Spain Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030
14.4 Spain Loyalty Membership Type Schemes Spend by Premium, 2021-2030
15. Spain Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030
15.1 Spain Loyalty Spend by Embedded Loyalty Programs, 2021-2030
15.2 Spain Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030
16. Spain Loyalty Spend Share by use of AI, 2021-2030
16.1 Spain Loyalty Spend by AI Driven Loyalty Program, 2021-2030
16.2 Spain Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030
17. Spain Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
17.1 Spain Loyalty Platform Spend Share by Software Use Case, 2021-2030
17.2 Spain Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030
17.3 Spain Loyalty Software Platform Spend by Management Platform, 2021-2030
18. Spain Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
18.1 Spain Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030
18.2 Spain Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030
18.3 Spain Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030
19. Spain Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
19.1 Spain Loyalty Platform Spend Share by Deployment, 2021-2030
19.2 Spain Loyalty Deployment Platform Spend by Cloud, 2021-2030
19.3 Spain Loyalty Deployment Platform Spend by On-Premise, 2021-2030
20. Spain Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
20.1 Spain Loyalty Spend Share by Software vs. Services, 2021-2030
20.2 Spain Loyalty Spend by Software, 2021-2030
20.3 Spain Loyalty Spend by Services, 2021-2030
21. Spain Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
21.1 Spain Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030
21.2 Spain Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030
21.3 Spain Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030
22. Spain Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
22.1 Spain Loyalty Spend Share by Age Group, 2025
22.2 Spain Loyalty Spend Share by Income Level, 2025
22.3 Spain Loyalty Spend Share by Gender, 2025
23. Spain Loyalty Program- KPIs, Behavioral Metrics & Embedded
23.1 Spain Loyalty Program Penetration (% of Retail Sales under Loyalty), 2025
23.2 Spain Primary Loyalty Motivation Split Analysis, 2025
23.3 Spain Loyalty Program Breakage Rate Analysis, 2025
23.4 Spain Loyalty Program Enrollment Channel Mix Analysis, 2025
23.5 Spain Embedded Loyalty Penetration by Channel, 2025
24. Further Reading
24.1 About the Publisher
24.2 Related Research
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