Emirates NBD Returns With Third Edition Of Millionaire Programme Offering Record AED 10 Million Grand Prize

(MENAFN- Mid-East Info) First bank in the UAE to offer the region's largest single grand prize of AED 10 million as part of an AED 35 million total prize pool Borderless Finance. AI-Native.

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. Programme to reward 509 winners across dedicated customer pools, including Minors, Personal, Priority, Private and Business Banking

. Builds on proven success since 2024, which attracted over 375,000 customers and AED 13 billion in portfolio balances

Dubai, UAE, September 2026: Emirates NBD, a leading banking group in the Middle East, North Africa, Türkiye and South Asia (MENATSA) region, has announced the launch of the third edition of its flagship Millionaire programme, reinforcing its commitment to rewarding positive financial behaviour and fostering a strong savings culture in the UAE.

Running from 1 September 2026 to 31 August 2027, the latest edition of the Millionaire programme is the bank's most ambitious savings reward proposition to date. The programme will reward 509 winners with over AED 35 million in total prizes over the course of the year. It includes an AED 10 million Grand Prize for one lucky customer, marking the largest single prize offered by a financial institution in the region.

In addition to the AED 10 million Grand Prize, the Millionaire programme features AED 1 million quarterly cash rewards, as well as monthly prizes ranging from AED 10,000 to AED 100,000.

Designed to foster sound financial habits, the latest edition of the programme broadens participation through dedicated customer draw pools tailored to specific segments, including Personal, Priority, Private and Business Banking, as well as a dedicated Minor proposition that encourages families to build positive saving habits from an early age.

Individual customers can qualify for the draw by maintaining a minimum savings balance of AED 10,000, while Business Banking customers qualify with a threshold of AED 50,000. In addition to growing their deposit balances, customers can increase their chances of winning by deepening their engagement with the bank through eligible debit and credit card usage, lending solutions, insurance and wealth management products.

Since its launch in August 2024, the Millionaire programme has generated significant momentum across the country and established itself as a transformative initiative in encouraging everyday savings. To date, the initiative has engaged more than 375,000 individual and non-individual customers, accumulating a total portfolio balance exceeding AED 13 billion.

Rohit Garg, Group Head of Retail Products and Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, said:“We are excited to announce the third edition of our flagship Millionaire programme, now offering customers a change to win a milestone AED 10 million Grand Prize. By rewarding positive financial behaviour and expanding participation across dedicated customer pools from savers to thriving businesses, we are giving our customers even more compelling financial reasons to save, grow and achieve their long-term financial goals with us.”

About Emirates NBD:

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENATSA (Middle East, North Africa, Türkiye and South Asia) region with a presence in 13 countries, serving over 25 million active customers. As at 30th June 2026, total assets were AED 1.3 trillion, (equivalent to approx. USD 354 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 1,425 branches and 4,948 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 6.1 billion.

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.

Emirates NBD demonstrates leadership in sustainability by becoming the first bank globally to publish an IFRS S1 and S2-aligned report along with assurance of financed emissions and through the landmark issuance of the world's first Sustainability-Linked Financing Sukuk by Emirates Islamic of USD 500 million fully aligned with ICMA guidelines. Emirates NBD continues to engage and support communities through its pioneering exchanger volunteer programme which completed 10 years in 2025 with over 160,000 hours contributed to social causes for over 1.1 million beneficiaries.

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