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Markaz Renews Partnership with LOYAC AC Milan Football Academy for the 17th Consecutive Season
(MENAFN- TRACCS) Kuwait, 14 September 2026: Kuwait Financial Centre “Markaz” has renewed its sponsorship of the LOYAC AC Milan Football Academy in Kuwait for the 2026/2027 season, continuing a strategic partnership with LOYAC that dates back to 2009. The partnership forms part of Markaz’s long-term commitment to building human capacity and empowering young people. During the new season,
Since its inception, the partnership has contributed to the training of more than 1,400 young players in a professional environment built around an internationally recognized training curriculum and led by qualified coaches. The program impact extends beyond developing players’ technical skills and physical fitness to instilling discipline, commitment, teamwork and self-confidence, helping prepare young people to take greater initiative and participate more actively in society.
The academy also provides players with opportunities to participate in tournaments organized by AC Milan in Italy, giving them competitive experience beyond the local training environment. Its team became the first from the Arab world to participate in the International Peace Tournament for Youth in Italy. The academy subsequently continued its participation
Commenting on the partnership, Ms. Deena AlRefai, Executive Vice President and Head of Wealth Management and Business Development at Markaz, said: “Renewing our partnership with the LOYAC AC Milan Football Academy for a seventeenth season reflects Markaz’s long-term commitment to building human capacity and empowering young people. Over the course of the partnership, the academy has provided a platform for more than 1,400 young players to hone their skills while developing discipline, teamwork and self-confidence. At Markaz, we believe the impact of sport reaches far beyond the pitch, helping young people become active members of society who are better equipped to pursue their ambitions. Youth empowerment is a national priority and one of the most important investments we can make in Kuwait’s future.”
Ms. Fareah Al-Saqqaf, Chairperson of LOYAC, added: “Our partnership with Markaz is a model of effective collaboration between the private sector and civil society organizations. Its continuity has enabled us to plan with a long-term perspective, develop the academy season after season and provide a professional training environment where young players can hone their skills and measure their progress against international standards. The partnership reflects our shared vision for empowering Kuwait’s youth, and we look forward to building on its impact during the new season.”
Markaz’s support for the academy forms part of its broader commitment to Human Capacity Building, the first pillar of its social responsibility strategy. Through its long-standing partnership with LOYAC, Markaz has supported professional development through the Al Jawhar program and podcast; leadership and personal development through “The 7 Habits of Highly Effective People” workshops and the Young Leaders Program in the United Kingdom; community participation through initiatives including Winter Clothing, Green Volunteering and Ramadan Basket; and youth development through sport. Together, these initiatives reflect Markaz’s long-term approach to social responsibility, built on sustained partnerships that equip young people with practical skills, broaden their exposure and empower them to contribute meaningfully to Kuwait’s future.
Since its inception, the partnership has contributed to the training of more than 1,400 young players in a professional environment built around an internationally recognized training curriculum and led by qualified coaches. The program impact extends beyond developing players’ technical skills and physical fitness to instilling discipline, commitment, teamwork and self-confidence, helping prepare young people to take greater initiative and participate more actively in society.
The academy also provides players with opportunities to participate in tournaments organized by AC Milan in Italy, giving them competitive experience beyond the local training environment. Its team became the first from the Arab world to participate in the International Peace Tournament for Youth in Italy. The academy subsequently continued its participation
Commenting on the partnership, Ms. Deena AlRefai, Executive Vice President and Head of Wealth Management and Business Development at Markaz, said: “Renewing our partnership with the LOYAC AC Milan Football Academy for a seventeenth season reflects Markaz’s long-term commitment to building human capacity and empowering young people. Over the course of the partnership, the academy has provided a platform for more than 1,400 young players to hone their skills while developing discipline, teamwork and self-confidence. At Markaz, we believe the impact of sport reaches far beyond the pitch, helping young people become active members of society who are better equipped to pursue their ambitions. Youth empowerment is a national priority and one of the most important investments we can make in Kuwait’s future.”
Ms. Fareah Al-Saqqaf, Chairperson of LOYAC, added: “Our partnership with Markaz is a model of effective collaboration between the private sector and civil society organizations. Its continuity has enabled us to plan with a long-term perspective, develop the academy season after season and provide a professional training environment where young players can hone their skills and measure their progress against international standards. The partnership reflects our shared vision for empowering Kuwait’s youth, and we look forward to building on its impact during the new season.”
Markaz’s support for the academy forms part of its broader commitment to Human Capacity Building, the first pillar of its social responsibility strategy. Through its long-standing partnership with LOYAC, Markaz has supported professional development through the Al Jawhar program and podcast; leadership and personal development through “The 7 Habits of Highly Effective People” workshops and the Young Leaders Program in the United Kingdom; community participation through initiatives including Winter Clothing, Green Volunteering and Ramadan Basket; and youth development through sport. Together, these initiatives reflect Markaz’s long-term approach to social responsibility, built on sustained partnerships that equip young people with practical skills, broaden their exposure and empower them to contribute meaningfully to Kuwait’s future.
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