AROMATICA, The Only K-Hair Care Brand At The New Target Beauty Studio, Backed By 20 Years Of Scalp Care Expertise

(MENAFN- GetNews) Introducing AROMATICA's viral Rosemary Scalp Care Collection with the Official Launch of Target Beauty Studio

KOREA - September 14, 2026 - Target Beauty Studio, Target's new prestige beauty destination in the U.S., officially launched both online and across Target stores nationwide on September 10.

Target Beauty Studio is Target's new beauty destination featuring a curated selection of prestige, emerging and global beauty brands across various categories, including skincare, makeup, haircare, fragrance, bath & body, and nails. Consumers can discover and shop new beauty products both in stores and online.

Among the brands featured, AROMATICA, a Korean scalp and hair care brand, has joined Target Beauty Studio as the only K-Hair Care brand within its haircare category. With 20 years of research and expertise dedicated to scalp care, the brand introduces its unique approach to scalp and hair care to U.S. consumers through products rooted in aromatherapy.

Through this launch, AROMATICA offers a total of eight scalp and hair care products. The assortment covers everyday scalp and hair care routines, from scalp cleansing and exfoliation to intensive scalp care and hair conditioning.

• Rosemary Root Enhancer 100ml
• Rosemary Scalp Scaling Shampoo 400ml
• Rosemary Scalp Scrub 165g
• Rosemary Hair Thickening Conditioner 180ml
• Rosemary Root Volumizing Scalp Ampoule 20ml
• Tea Tree Purifying Shampoo 400ml
• Rosemary Root Enhancer 30ml
• Rosemary Scalp Treatment Kit

Among the eight products, AROMATICA's signature Rosemary Root Enhancer stands out as a key product. The product ranked No. 1 in the“Scalp Treatments” category on Amazon U.S., highlighting its strong performance in the U.S. market.

Through its launch at Target Beauty Studio, AROMATICA expands its consumer reach in the U.S. while directly introducing its aromatherapy-based approach to scalp and hair care and its signature products to U.S. consumers.

AROMATICA's products are now available on Target and at Target Beauty Studio locations across the U.S.

AROMATICA

Founded in 2004, AROMATICA is a premium Korean scalp and skincare brand rooted in aromatherapy. Dedicated to creating safe and effective products, the brand focuses on restoring balance and maintaining healthy conditions for both scalp and skin through carefully selected ingredients and essential oils.

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