nuwa and TASC Announce Strategic Partnership to Power the Workforce and Business Solutions Ecosystem for Expo 2030 Riyadh

(MENAFN- matrix dubai) RIYADH, Saudi Arabia, 14th September 2026 - nuwa and TASC today announced a strategic partnership to develop workforce, market-entry and related solutions for Expo 2030 Riyadh, with a particular focus on helping build and prepare the local workforce that will deliver the event and contribute to Saudi Arabia’s growing major-events sector over the decade ahead. The partnership will also support international companies and participants establishing in the Kingdom as they prepare for Expo-related opportunities.
The partnership unites nuwa’s specialist World Expo intelligence, relationships and delivery experience with TASC’s established capabilities across workforce technology, recruitment, mobility, business setup and compliance in Saudi Arabia.
The two companies are joining forces more than four years before Expo 2030 Riyadh opens, reflecting a shared conviction that local workforce capability, international market entry and operational readiness must be built well before demand reaches its peak.
Expo 2030 Riyadh is expected to welcome more than 42 million visits over six months and aims to bring together 226 official participants including 197 countries and 29 international organisations. Under Riyadh’s “One Nation, One Pavilion” principle, every participating country is expected to have its own pavilion, creating significant workforce, operational and delivery requirements across the event.
Preparing early for the Expo workforce challenge
World Expos create a workforce challenge unlike most major events, requiring large multidisciplinary teams across pavilions, hospitality, technology, retail, food and beverage, entertainment, logistics, security and visitor services.
The scale is significant even at individual pavilion level: at Expo 2020 Dubai, the USA Pavilion deployed around 300 staff from 43 nationalities speaking 32 languages. nuwa’s partner network has provided workforce planning and delivery solutions to World Expo pavilions since Expo 2005 Aichi, bringing direct experience of the staffing models, operational requirements and visitor-facing environments associated with international participation.
The wider workforce ecosystem is greater still. Expo 2025 Osaka Kansai recorded approximately 156,000 event-related personnel, alongside around 50,000 transport personnel, 18,000 retail personnel, 17,000 cleaning, medical, security, police, fire and sanitation personnel, and 3,000 logistics personnel.
For Expo 2030 Riyadh, workforce planning will therefore be about far more than recruitment. Thousands of people across many different organisations will collectively shape the visitor experience and how Saudi Arabia is presented to the world. The partnership will focus on helping organisations plan early, mobilise specialist talent and prepare local teams to deliver at international standards.
nuwa and TASC will provide workforce planning, recruitment, mobilisation, compliance and workforce management solutions for organisations operating across the Expo ecosystem combining experience from previous World Expos, workforce technology and established Saudi delivery capability to help organisations plan demand earlier, mobilise specialist talent and prepare local teams for delivery.
The partnership will also support the development of local capability and operating standards that contribute beyond the six months of Expo 2030, deepening the Kingdom’s experienced workforce across hospitality, visitor experience, events and live operations as Saudi Arabia continues to host major events over the decade ahead.
Helping international companies land and compete in Riyadh
The partnership will also create a soft-landing proposition for international companies entering Saudi Arabia to pursue Expo 2030 opportunities.
That need is increasingly immediate: Expo procurement is already under way, while participating countries are beginning to firm pavilion ambitions and budgets and, in some cases, canvas suppliers through early market engagement.
Unlike a conventional infrastructure project, World Expo opportunities emerge through multiple channels including the organiser, participating countries, corporate partners and a wider network of delivery organisations.
For international businesses, establishing a presence in Saudi Arabia is therefore only one part of the challenge. They must also understand where opportunities are developing, identify where they can credibly compete, access the right stakeholders and partners, and build the local operating capability required to pursue and deliver work.
TASC will provide the practical infrastructure required to establish and operate in Saudi Arabia including business setup, licensing, compliance, mobility and workforce support. nuwa will complement this with Expo-specific intelligence, access to local supplier and stakeholder ecosystem, capacity and capability enhancement and in-Kingdom commercial support.
Together, the partnership aims to give international companies a springboard into Riyadh combining the practical requirements of entering the Kingdom with the intelligence and access required to identify and pursue Expo opportunities.
Kailash Nagdev, Co-Founder and Managing Partner of nuwa, said:
“Expo 2030 Riyadh will require a significant mobilisation of companies, capabilities and people over the next four years. The important point is that this does not start in 2030. It is starting now.
Previous Expos show the scale and complexity of the workforce challenge, from hundreds of people operating individual pavilions to the much wider workforce required to keep an Expo running every day. By combining that experience with TASC’s technology and Saudi operating capability, we can help organisations plan and prepare much earlier.
There is also a major opportunity to help international companies enter Riyadh more effectively. We want to create a springboard into the Kingdom combining practical market setup with the Expo intelligence, relationships and access needed to understand where companies can compete and pursue the right opportunities.”
Mahesh Shahdadpuri, Group Chairman of TASC, said:
“Major events require organisations to recruit at pace, mobilise internationally, comply with local requirements and manage large and diverse project workforces, often within compressed delivery timelines.
By partnering early with nuwa, we can combine TASC’s workforce technology and Saudi operating infrastructure with specialist World Expo experience and foresight into how demand will develop.
The same approach applies to companies entering Saudi Arabia for Expo 2030. Setup, compliance, talent and commercial access are interconnected. Bringing them together gives international businesses a stronger foundation from which to establish, compete and deliver in the Kingdom.”
nuwa’s team and Senior Advisor network bring more than 70 years of combined experience across nine Expo cycles spanning bidding, planning, international participation, commercial programmes, operations, live delivery and legacy.
TASC has operated across the GCC for more than 19 years, supporting international companies through business setup, compliance, recruitment, mobility, EOR/PEO, payroll and workforce management.
As the relationship evolves, nuwa and TASC will also develop related solutions for international participants preparing their national participation at Expo 2030 Riyadh, including support around local establishment, workforce planning, mobilisation and other operational requirements.
The partnership reflects a shared commitment to prepare early combining technology, experience, expertise and foresight to support the scale and ambition of Expo 2030 Riyadh and the broader development of Saudi Arabia’s major-events capability.

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