LEPAS Enters Romania With Dealer Network, Product Rollout And New Experience Center

(MENAFN- TimesNewswire ) WUHU, China / Timesnewswire / September 14, 2026 – On August 25, 2026, LEPAS, Chery Auto's all-new NEV brand, held its first dealer signing ceremony in Sibiu, Romania, establishing partnerships with five experienced local dealers and laying the foundation for a sales and service network across five key cities. The signing marks LEPAS's official entry into Romania and another step in the brand's expansion across Europe.

For LEPAS, dealers serve not only as sales channels but also as local representatives of the brand and its values. Selected from a broad pool of candidates, the five Romanian dealers bring strong industry experience and customer service capabilities while sharing LEPAS's“Drive Your Elegance” brand proposition. As products and services become available at dealerships in the coming weeks, Romanian consumers will experience LEPAS's approach to elegant mobility through professional and welcoming local service.

Dealer Network and Product Rollout: LEPAS Builds Its Presence in Romania

Alongside the establishment of its initial dealer network, the first batch of LEPAS L8 PHEV vehicles has arrived in Romania and will soon be distributed to dealerships across the country. This moves LEPAS's local operations from network development into product rollout and preparations for the customer experience.

Positioned as an“Elegant All-round Premium SUV,” the LEPAS L8 PHEV is designed for urban customers who value a composed approach to life. Built on the intelligent LEX Platform, it brings together three core pillars-Leopard Aesthetics, Elegant Technology, and Exquisite Space. With its elegant exterior design, spacious and refined cabin, smooth and composed driving dynamics, reliable powertrain performance, and comprehensive safety protection, the LEPAS L8 PHEV is well suited to work, family, and leisure, meeting diverse expectations for elegant mobility.

As the LEPAS L8 PHEV arrives at dealerships, consumers will be able to see and test-drive the vehicle in the coming weeks. Further product and launch information will be announced in due course.

Sibiu Experience Center: Where Culture Meets LEPAS's Elegant Mobility

Meanwhile, LEPAS is preparing to open its largest brand experience center in Romania in Sibiu this September. Known for its rich cultural and artistic character, Sibiu was named a European Capital of Culture and embodies a distinctly European sense of elegance.

By locating the experience center in Sibiu, LEPAS creates a connection between the brand and Sibiu's rich cultural character, bringing its design aesthetics and Elegant Technology into dialogue with centuries of history. Visitors will be able to explore LEPAS products up close, receive attentive service, and experience LEPAS's vision of elegant mobility in a space blending classical and contemporary elements.

From dealer partnerships and product arrivals to the upcoming experience center, LEPAS is turning its plans for Romania into tangible experiences of elegant mobility. The coordinated rollout of channels, products, and services demonstrates LEPAS's approach to localization while supporting Chery Auto's global sustainable development and brand advancement strategy.

LEPAS will officially launch in Romania this September, alongside the market launch of the LEPAS L8 PHEV. Guided by Chery Auto's global philosophy of“In somewhere, For somewhere, Be somewhere,” LEPAS will continue to strengthen collaboration with local partners and develop its sales and service network, bringing a composed, refined, and confident elegant mobility experience to Romanian customers.

About LEPAS

LEPAS is Chery Auto's all-new NEV brand, dedicated to creating elegant mobility experiences for users worldwide. Committed to becoming the Preferred Brand for Elegant Mobility Life, LEPAS brings together Leopard Aesthetics, Elegant Technology, and Exquisite Space – transforming elegance into a driving experience you can see, feel, and trust. Supported by a growing global dealer network of more than 500 sales and service outlets, LEPAS is expanding its international footprint through localized operations, delivering products and experiences tailored to users across global markets.

About Chery Auto

Founded in 1997, Chery Auto is a global automotive manufacturer specializing in vehicle development, intelligent technologies, and new energy solutions. The company operates in more than 130 countries and regions, supported by a strong international network of research, production, and strategic partnerships. Chery Auto has remained China's No. 1 passenger vehicle exporter among Chinese brands for 23 consecutive years. Guided by its global philosophy of“In somewhere, For somewhere, Be somewhere,” Chery Auto is committed to advancing sustainable mobility through continuous innovation and global collaboration.

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