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MENAFN- Mid-East Info) Eurogulf Mobility Group, one of the region's most diversified mobility and transportation groups, to unveil new mobility solutions, AI-enabled customer experiences and strategic partnerships at ATM 2026, building on Europcar recognition as Dubai's Leading Car Rental Company 2026
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Eurogulf Mobility Group will unveil new mobility initiatives for the UAE travel and hospitality sector, including a premium service for a national airline and a new transportation solution for a major hospitality attraction
Eurogulf Mobility Group will introduce AI-supported booking and service agents to enhance the rental experience, alongside a first look at its new corporate website
Eurogulf Mobility Group enters ATM 2026 as it marks 50 years of mobility operations in the UAE, with Europcar Dubai and Northern Emirates recently recognised as Dubai's Leading Car Rental Company 2026
Dubai, UAE, September 2026: Eurogulf Mobility Group (EGMG), a UAE-based integrated mobility group, will participate in Arabian Travel Market (ATM) 2026 from 14–17 September at Dubai World Trade Centre, where it will unveil new mobility solutions, technology-enabled customer services and strategic partnerships designed to support the evolving needs of the UAE's travel and hospitality sector.
Eurogulf Mobility Group's participation will showcase its integrated mobility offering across car rental, leasing, chauffeur-driven services and managed passenger transportation, serving both individual travellers and businesses. From airport transfers and individual journeys to corporate fleets, staff transportation and large-scale mobility requirements, the Group will demonstrate how these capabilities come together within a single mobility ecosystem.
Shaping the Future of Mobility Through Technology and Partnerships
During ATM, Eurogulf Mobility Group will introduce a number of new initiatives, including a premium service for a UAE airline and a new transportation solution for a major hospitality attraction. The Group will also unveil AI-supported booking and service agents designed to enhance the rental experience, alongside a first look at its new corporate website.
These developments align closely with this year's ATM theme,“Travel 2040: Driving New Frontiers Through Innovation and Technology,” and its focus on artificial intelligence, digital transformation, smart mobility and evolving traveller expectations. Eurogulf Mobility Group's participation will demonstrate how these trends are being translated into practical mobility solutions for the travel and hospitality sector, supported by new technology and strategic partnerships.
Commenting on the participation, Marius Anton, General Manager, Eurogulf Mobility Group said:“As travel continues to evolve, mobility has an increasingly important role in creating a more connected and seamless journey. ATM brings the industry together around priorities that are also central to our own direction; customer value, strategic partnerships and technology-enabled solutions. As Dubai accelerates its digital transformation, we are aligning our technology ecosystem with this wider ambition, creating a more connected, seamless and intuitive customer experience across every touchpoint. For Eurogulf Mobility Group, this is about translating those priorities into practical solutions across rental, leasing, chauffeur and managed transportation, while continuing to evolve with the needs of our customers and partners”.
The Group will also announce number of strategic industry partnerships during ATM, in addition to an initiative focused on the wellbeing of its workforce, whose role is central to the delivery of Eurogulf Mobility Group's services across the travel and hospitality sector. Further details will be announced during the exhibition.
Europcar Recognised as Dubai's Leading Car Rental Company 2026
Europcar Dubai and Northern Emirates, Eurogulf Mobility Group's car rental and leasing business, enters ATM 2026 following its recognition as Dubai's Leading Car Rental Company 2026 at the World Travel Awards, adding to its track record of industry recognition in the region. The award follows voting in support of Europcar and reflects the brand's position within Dubai's car rental market.
Commenting on the recognition, Marius added:“Being recognised as Dubai's Leading Car Rental Company is particularly meaningful because it reflects the confidence customers continue to place in us. As we mark 50 years in the UAE, the recognition also reinforces the importance of continuing to evolve – from how customers book and interact with us to the mobility solutions we provide – while maintaining the reliability and service standards that have defined our business”.
Five Decades of Mobility in the UAE:
Established in 1976 with the acquisition of the Europcar franchise for Dubai and the Northern Emirates, Eurogulf Mobility Group has grown over five decades into an integrated mobility and transportation group serving individual, corporate, government, hospitality and travel customers. Today, Europcar's rental and leasing operations comprise more than 5000 vehicles and serve more than 500 corporate clients, supported by 24/7 customer service, roadside assistance and recovery services.
Across the Group, Eurogulf Mobility Group operates more than 12,000 vehicles across 14 locations in the UAE and employs more than 1,200 people. Its managed transportation operations include an average fleet of 800 buses, more than 800 RTA-approved drivers and over 5,000 daily trips, serving the hospitality, tourism, aviation, events, government and corporate sectors.
Eurogulf Mobility Group will exhibit at Stand ME1180 at Arabian Travel Market 2026, taking place from 14 – 17 September at Dubai World Trade Centre.
About Eurogulf Mobility Group;
Established in 1976, Eurogulf Mobility Group (EGMG) is a UAE-based mobility group providing integrated transportation solutions to individual, corporate, government, hospitality and travel customers. Its portfolio spans car rental, vehicle leasing, fleet management, chauffeur-driven services, bus and coach transportation, international car hire, commercial vehicle solutions and used-car trading.
With more than 12,000 vehicles across 14 locations in the UAE and a workforce of more than 1,200 people, EGMG provides mobility solutions ranging from individual journeys and short-term rentals to long-term fleet requirements and large-scale passenger transportation programmes.
About Arabian Travel Market (ATM)
Now in its 33rd edition, Arabian Travel Market (ATM) is a leading international travel and tourism event in the Middle East, bringing together destinations, tourism authorities, airlines, hotels, travel technology companies, tourism suppliers and industry professionals to develop partnerships, share knowledge and explore new business opportunities.
ATM 2026 is being held under the theme“Travel 2040: Driving New Frontiers Through Innovation and Technology,” examining the role of artificial intelligence, digital transformation, smart mobility and evolving traveller expectations in shaping the future of global travel.
Arabian Travel Market 2026 takes place from 14–17 September 2026 at Dubai World Trade Centre.
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