Stay At Spa Enters The Spa And Wellness Travel Market
TALLINN, Estonia - 12 September 2026 - Estonian travel company Stay at Spa has begun commercial operations with the launch of an online booking service for spa and wellness hotels. The Tallinn-based company is initially targeting European markets and plans to develop its hotel network and destination coverage over the coming stages of the business.
The company has built its initial offering around accommodation where spa and wellness services are an important part of the property. Hotels listed through the service can include facilities such as thermal pools, saunas, treatment rooms, fitness areas and organised wellness programmes.
The launch gives Stay at Spa its first operating presence in the online travel market. The company will use the initial phase to develop relationships with hotels, expand its inventory and assess demand across different European destinations.
Targeting a defined part of the hotel market
General online travel agencies cover a broad range of accommodation, while Stay at Spa is concentrating on a specific category within the hotel sector.
The company expects its initial hotel network to cover established spa and wellness destinations as well as hotels in mainstream tourist markets where wellness facilities form part of the accommodation offering.
“Launching the business is the start of the commercial phase for Stay at Spa,” said Taavi Tammpere, founder of the company.“Our focus now is on building the supply side of the platform and understanding which markets and types of accommodation generate the strongest demand.”
The company will monitor booking activity and hotel participation during the initial operating period. These results will inform decisions about additional destinations, hotel categories and future development of the service.
European starting point
Stay at Spa is beginning in Europe, a region with a long-established spa and thermal tourism industry. The market includes traditional thermal destinations in Central Europe, Nordic sauna and wellness markets, and resort destinations across Southern Europe.
The company plans to add hotels and destinations progressively rather than launch across multiple global markets at once. Its initial development will therefore focus on establishing the platform's presence in European spa and wellness markets.
Commercial operations begin
The launch follows the completion of the company's initial website, hotel information and booking infrastructure. Stay at Spa is now operating the service commercially and will continue developing its technology and hotel network as the business grows.
The company is headquartered in Tallinn, Estonia, and its booking platform is available at
About Stay at Spa
Stay at Spa is an Estonia-based online travel company focused on spa and wellness accommodation. The company operates an online booking service initially covering European spa and wellness hotels.
Legal Disclaimer:
MENAFN provides the
information “as is” without warranty of any kind. We do not accept any
responsibility or liability for the accuracy, content, images, videos,
licenses, completeness, legality, or reliability of the information
contained in this article. If you have any complaints or copyright issues
related to this article, kindly contact the provider above.
Comments
No comment