Sbrnet Delivers Comprehensive Sports Market Analytics For Academic And Business Research
Dublin, Sept. 11, 2026 (GLOBE NEWSWIRE) -- "SBRnet (Includes Consumer Brand Analytics) - Sports Market Analytics and Sports Marketing Research in the US" has been added to ResearchAndMarkets.com's offering.
SBRnet is a leading sports market research and analytics platform serving universities, public libraries, consulting firms, private equity organizations, sports media companies and other industry professionals. The platform combines syndicated and proprietary market research, industry reports and licensed articles from respected trade publications to provide an extensive view of sports fans, participants, venues, media audiences and sporting goods consumers.
Designed to support sports marketing, sports management and general marketing education, SBRnet gives students, faculty members and industry professionals access to data for classroom assignments, case studies, sponsorship analysis, competitive intelligence, market sizing, team valuations and new product development. Its broad market coverage also helps users assess consumer behavior, market share, brand engagement and emerging sports business trends.
Comprehensive Sports Analytics Coverage
SBRnet provides detailed research and analytics across major areas of the sports industry, including:
- Attendance and ticket sales analytics College and professional sports analytics Esports, gaming and fantasy sports analytics Sports betting and gambling research Sports participation and equipment sales data Sports fandom and fan engagement Social media engagement and activation Sponsorship influence and evaluation Streaming audience and media usage analytics Television audience analytics Player and team analysis Logo apparel and sporting goods analytics Brand share-of-market analysis Macroeconomic data relevant to the sports industry
Sports Fan, Participation and Consumer Insights
The platform offers sports fan and engagement data covering demographics, product sales, professional and college leagues, international sports, team fandom, venue information and ticket sales. Users can also examine brand engagement across 21 consumer categories and more than 35 brands, along with social media activity, streaming platforms and audience viewership.
SBRnet's sports participation and equipment research includes category sizing, market growth, market share, participant demographics and social media interaction. Its esports, sports gambling and fantasy sports coverage features data on gaming audiences, demographics, sponsorship activity and related market developments.
A Trusted Resource for Higher Education
SBRnet is trusted by 35 of the 50 top-ranked business schools in the United States and is used by more than 220 leading colleges and universities across the United States and Canada. The platform supports a wide range of classroom exercises and research assignments involving sports management, sports marketing and market education.
Faculty members and students can supplement data analysis with online tutorials, instructional resources and curated content, including white papers, podcasts and interviews with sports industry leaders. This combination of quantitative analytics and industry insight makes SBRnet particularly valuable for sports marketing case studies and applied business research.
Supporting Sports Business and Market Intelligence
SBRnet focuses on syndicated sports market analytics and nationwide consumer behavior patterns. Its research includes fan behavior for individual sports as well as profiles of consumer product categories frequently associated with sports sponsorship, including automobiles, soft drinks, sports drinks, insurance, communications services, connected devices and athletic footwear.
The platform is ideal for advertising and marketing agencies, public relations firms, corporate sponsors, professional teams, sports leagues, consulting firms, financial services organizations, sports media companies, social media networks and digital marketing agencies. These organizations can use SBRnet data to evaluate sponsorship opportunities, monitor competitors, understand target audiences and identify growth opportunities throughout the sports marketplace.
Experienced Sports Industry Leadership
SBRnet is led by Neil Schwartz and Mark Sullivan, who bring more than 40 years of combined sports business experience. Schwartz has built his career in sports data and market analysis, while Sullivan has extensive experience in consumer and trade media focused on the sports industry.
By bringing sports participation data, fan analytics, sponsorship intelligence, media measurement and consumer research together in one platform, SBRnet gives academic and professional users a reliable resource for understanding the evolving sports business landscape.
Key Topics Covered:
NEW FOR 2021: Post Pandemic Fan Study with SBRnet Brand Share Index
Ownership/usage and brand preferences of consumer products - automobiles, insurance, soft drinks, sports drinks, energy drinks, communication products/services
FAN RESEARCH AND ANALYTICS
- Fan behavior for all major sports, and most specialty Market Summary Detailed Statistics and Demographics for Each Sport Attendance Profile Attendance - Team-by-Team Viewership Profile Television Online Computer Online Tablet Online Smart Phone Mobile (Tablet/Smartphone) Computer/Tablet/Smartphone Uses For any sports-related purpose While attending games/events While viewing games/events on TV Sports Logo Apparel Purchases Fantasy Sports Social Media Market Summary Favorite Team Rankings
SPONSORSHIP INFLUENCE INDEX
VENUE REPORTS
ARTICLES
- Everything sports: indexed by topic, Searchable by key words
DIRECTORIES
- Everyone involved with sports marketing
CALENDAR
- all US-based sports marketing events
SPORTS PARTICIPATION STATISTICS
- 40+ sports: Total Number of Participants; Frequency; Demographics All Consumers College/High School
CONSUMER SPORTING GOODS PURCHASES
- Dollars Spent, Demographics, Brands, Channels, Price Analysis Apparel Footwear Equipment
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