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Lee Kum Kee Sauce Strongly Supports Consumer Goods Forum China Day 2026
(MENAFN- Media OutReach Newswire) -share-copy-box" class="mo-ui-news-article-share-copy-box" hidden>SHANGHAI, CHINA –
Media OutReach Newswire – 11 September 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), the century-old sauce brand and a member of the Consumer Goods Forum (CGF), actively participated in CGF China Day 2026, held in Shanghai, China from 9 September to 10 September. Julie Xing, Ph.D., Global Board Chairman and Chief Executive Officer of Lee Kum Kee Sauce, was invited to deliver a keynote speech and join a roundtable discussion, underscoring the Company's commitment to partnership, responsible growth, and improved industry collaboration within China's consumer goods ecosystem.
In her keynote speech,“Consumer-Centric: Creating Value Across the Entire Ecosystem,” Dr. Xing shared Lee Kum Kee Sauce's perspective on the future development of the food industry, linking them to China's 15th Five-Year Plan for consumption upgrading and broader industry trends.
Dr. Xing highlighted that consumers today are experiencing a threefold awakening of value, awareness, and health. Consumers are more proactive in researching product ingredients before buying, and seeking out low-sugar, low-salt and low-fat options. Consequently, health consciousness is shifting from a premium selling point to a default industry expectation.
Dr. Xing said,“Faced with increasingly diverse consumer demands, no single company can succeed in isolation. Consumer goods companies must build a comprehensive innovation portfolio over the next three to five years, spanning the entire value chain - from products and consumption scenarios to experience, channels, and business models. Only by breaking down silos and collaborating through cross-sector co-creation can we put consumers at the centre and forge new pathways for industry growth through shared value creation.”
During the roundtable session, Lee Kum Kee joined consumer goods leaders to discuss emerging industry trends and the drive toward a more resilient consumption ecosystem that creates greater value for consumers in the new era. Dr. Xing engaged in dialogue with Ken Murphy, Global CEO of Tesco and Co-Chair of the CGF Global Board; Pu Shaohua, Chairman of Bailian Group and Co-Chair of the CGF China Board; and Anne Tse, CEO of PepsiCo Asia Pacific, on“Reshaping Growth Logic, Co-creating Long-Term Value.” Moderated by Derek Deng, Senior Global Partner at Bain & Company and Chairman of the Consumer Products Practice for Greater China, the four panellists shared insights on AI applications and efficiency improvements in the consumer industry, as well as how to sustainably create consumer value through a long-termism approach. Dr. Xing shared Lee Kum Kee's experience in applying AI in supply chain optimisation and consumer insights, and noted that innovation investment often yield results over multi-year horizons, requiring leadership resolve and patience to balance short-term returns with long-term strategic positioning.
CGF China Day 2026 spanned two days. On the second day, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee Sauce shared the Company's experience in embedding sustainable development across three areas: green production, responsible product packaging, and community giving during the“China Green Sustainable Development Day” session.
Moreover, CGF announced that Lee Kum Kee's sustainable packaging cases were featured in the 2026 Golden Design Rules Case Study, and the China Research Report on the Design-for-Recycling (DfR)Standards for Plastic Packaging in the FMCG Industry, for which Lee Kum Kee served as a member of the Chinese Expert and Advisory Group, was officially released. Both achievements demonstrate Lee Kum Kee's innovative practices in packaging design that balance product safety, user experience, and environmental sustainability, reflecting the brand's commitment to providing consumers with products that combine great taste with sustainable development value.
As CGF's flagship annual event in China, CGF China Day is one of the most influential exchange platforms in the consumer goods industry. This year's conference brought together over 350 industry executives and professionals from retailers and manufacturers across China and the global FMCG ecosystem, engaging in in-depth discussions on strategic opportunities and development trends in China's consumer goods market.
Looking ahead, Lee Kum Kee will continue to work hand in hand with partners to advance industry alignment, foster a healthier, more sustainable, and more vibrant consumption ecosystem, and deliver value to consumers.
In her keynote speech,“Consumer-Centric: Creating Value Across the Entire Ecosystem,” Dr. Xing shared Lee Kum Kee Sauce's perspective on the future development of the food industry, linking them to China's 15th Five-Year Plan for consumption upgrading and broader industry trends.
Dr. Xing highlighted that consumers today are experiencing a threefold awakening of value, awareness, and health. Consumers are more proactive in researching product ingredients before buying, and seeking out low-sugar, low-salt and low-fat options. Consequently, health consciousness is shifting from a premium selling point to a default industry expectation.
Dr. Xing said,“Faced with increasingly diverse consumer demands, no single company can succeed in isolation. Consumer goods companies must build a comprehensive innovation portfolio over the next three to five years, spanning the entire value chain - from products and consumption scenarios to experience, channels, and business models. Only by breaking down silos and collaborating through cross-sector co-creation can we put consumers at the centre and forge new pathways for industry growth through shared value creation.”
During the roundtable session, Lee Kum Kee joined consumer goods leaders to discuss emerging industry trends and the drive toward a more resilient consumption ecosystem that creates greater value for consumers in the new era. Dr. Xing engaged in dialogue with Ken Murphy, Global CEO of Tesco and Co-Chair of the CGF Global Board; Pu Shaohua, Chairman of Bailian Group and Co-Chair of the CGF China Board; and Anne Tse, CEO of PepsiCo Asia Pacific, on“Reshaping Growth Logic, Co-creating Long-Term Value.” Moderated by Derek Deng, Senior Global Partner at Bain & Company and Chairman of the Consumer Products Practice for Greater China, the four panellists shared insights on AI applications and efficiency improvements in the consumer industry, as well as how to sustainably create consumer value through a long-termism approach. Dr. Xing shared Lee Kum Kee's experience in applying AI in supply chain optimisation and consumer insights, and noted that innovation investment often yield results over multi-year horizons, requiring leadership resolve and patience to balance short-term returns with long-term strategic positioning.
CGF China Day 2026 spanned two days. On the second day, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee Sauce shared the Company's experience in embedding sustainable development across three areas: green production, responsible product packaging, and community giving during the“China Green Sustainable Development Day” session.
Moreover, CGF announced that Lee Kum Kee's sustainable packaging cases were featured in the 2026 Golden Design Rules Case Study, and the China Research Report on the Design-for-Recycling (DfR)Standards for Plastic Packaging in the FMCG Industry, for which Lee Kum Kee served as a member of the Chinese Expert and Advisory Group, was officially released. Both achievements demonstrate Lee Kum Kee's innovative practices in packaging design that balance product safety, user experience, and environmental sustainability, reflecting the brand's commitment to providing consumers with products that combine great taste with sustainable development value.
As CGF's flagship annual event in China, CGF China Day is one of the most influential exchange platforms in the consumer goods industry. This year's conference brought together over 350 industry executives and professionals from retailers and manufacturers across China and the global FMCG ecosystem, engaging in in-depth discussions on strategic opportunities and development trends in China's consumer goods market.
Looking ahead, Lee Kum Kee will continue to work hand in hand with partners to advance industry alignment, foster a healthier, more sustainable, and more vibrant consumption ecosystem, and deliver value to consumers.
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