Two-Thirds Of Top 300 PR Agencies Grew In 2025

• More than two-thirds of the top 300 firms grew in 2025 and more than a third grew by at least double-digits.
• The top 250 firms on this year's list had combined revenues in excess of $18.25 billion, compared to $17.4 billion for last year's top 250.
• We calculate the growth of the global PR agency business in 2025 at between 5 and 6%.
• The average revenue per head across almost 250 firms with more than 82,000 combined employees was slightly more than $205,000-the first time the number has surpassed $200,000.

Despite a challenging year for the public relations agency business, more than two-thirds of the firms on our PRovoke Media 300 list of the world's largest agencies v enjoyed at least some growth in 2025, and more than a third of them grew by double digits compared to their numbers in 2024.

Reinforcing the idea that the public relations agency business was more resilient in 2025 than the prevailing narrative might suggest: the top 250 firms on this year's list had combined revenues in excess of $18.25 billion, compared to $17.4 billion for last year's top 250-an increase of about 5%.

An alternative measure of growth is the comparison between the revenue of the 294 firms for which we have been able to calculate 2024 and 2025 revenues: those firms saw their combined fee income increase from $17.25 billion two years ago to a little more than $18.3 billion this year-growth of a little more than 6%.

That growth was one reason we were able to expand our PRovoke Media 250 to create the PRovoke Media 300. The firm that came in at 250 on last year's list reported revenue of $4.17 million; this year's 259^th firm had fee income of $6.6 million and number 300 had fees of more than $3.8 million.

It is necessary to note that while we were able to verify the numbers for more than half of the firms on our list, other numbers are based on data published elsewhere or-particularly in the case of holding company agencies-estimated based on the reported performance of publicly-traded parent groups. However, when estimates were required, we tended to err on the side of conservatism.

The impact of currency fluctuations may have had a larger impact on the rankings. We convert numbers to US dollars, and the dollar was significantly weaker against both sterling and the euro-the two currencies in which participants from outside the US were most likely to report their numbers-in December 2025 compared to 2024. That means some firms that declined in local currency terms may have shown growth in US dollar terms.

Even after accounting for currency fluctuations, the industry growth story remains surprisingly positive, given the negativity that has prevailed for much of the past year.

One reason may be that the largest agencies in our ranking-most notably those owned by giant holding companies such as Omnicom and WPP-once again significantly under-performed the market as a whole, and much of the prevailing narrative focused on the mass layoffs and consolidation at those companies.

WPP and Omnicom agencies have a combined fee income of $4.36 billion, or just under 25% of the total revenue on the list. And those firms declined by around 6 or 7% in total. Strip them out of the overall numbers and the rest of the industry grew by better than 9%.

One final piece of good news: revenue per head for those firms where we have both revenue numbers and headcount was more than $200,000 for the first time.

The average revenue per head across almost 250 firms with more than 82,000 combined employees was slightly more than $205,000, up from $196,000-an increase of about 4.6%.

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